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Beth Gasser

Beth Gasser

definition of common web design and online marketing terms

February 9, 2026 by Beth Gasser

Common Terms We Use – Defined

A | B | C | D | E | F | G |H | I |J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A  A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all Continue Reading

Filed Under: Design, Email, Marketing, Mobile, News, Resources, Search Engines, Social Media, Websites

A close-up of a calendar page showing numbers 3, 4, 10-13, and 17-20 in different colors, with part of the page in shadow. No month or days of the week are visible.

July 29, 2025 by Beth Gasser

How to Write Better Blogs on Schedule

Most bloggers will tell you one of their biggest challenges is coming up with engaging blog content on a regular basis. If you have plans for increasing your blog readership or engagement, we can help. Here are a few tips for creating awesome content for your blog and finding a schedule that works for you. Meeting of the Minds It can be very helpful to get the key staff together to Continue Reading

Filed Under: Marketing, Social Media, Websites

grow facebook followers

July 16, 2025 by Beth Gasser

Tips to Grow Facebook Followers

Before you can start engaging fans, you have to get them there. Once you grow Facebook followers, you will split your time between continuing to grow your fan base and engaging with those already there. How to Help People Find Your NEW Facebook Page If you're starting over with a new page because your account was hacked, and you couldn't get it back, make sure you make your accounts Continue Reading

Filed Under: Social Media

A stack of old papers tied together with a piece of string, resting on a table scattered with other sheets.

January 23, 2024 by Beth Gasser

What Do I Do With Old Blog Posts?

Your old blog posts, frequently bookmarked by customers for quick reference, linked to from various sources, and indexed by search engines driving traffic to your site, should be regarded as invaluable assets to your business. Wondering what to do with old blog posts? You're not alone. This is a frequently asked question, and one that deserves careful direction. While managing your online Continue Reading

Filed Under: Websites

Instagram in 2021 and what's new

January 27, 2026 by Beth Gasser

Instagram Basics

Hold on to your hat! Since 2023 Instagram saw a whopping 80% of Instagram users say that they use the platform to research products and services, and 90% of them follow at least one business profile, according to the latest statistics by EmbedSocial. With so many businesses building their Instagram communities and millions of active users logging in every day, it’s important to know how to best Continue Reading

Filed Under: Social Media

A smartphone on a tripod records two people sitting and talking in an indoor setting, with their image displayed on the phone’s screen. The subjects are slightly blurred in the background.

January 27, 2026 by Beth Gasser

Promoting your Video on Social Media, Beyond YouTube

Video is essential to successful marketing in today's world. Videos can help you tell your story in a way that the written word cannot. Whether your video focuses on how-to/education, product introductions, testimonials, behind-the-scenes, interviews, or something more on the entertaining side- whatever creative ideas you can dream up, there are so many ways to use your video. Let's take a look Continue Reading

Filed Under: Social Media

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