Creating viral content involves creating a fantastic experience for the reader or viewer, and it is something every small business owner or marketer tries (or should be trying) to do. What makes a piece of content go viral? Some people seem to have the Midas touch when it comes to virality, while others struggle to get their content seen by anyone other than their mom. So what is the secret to Continue Reading
The Rise of “Near Me” Searches Increases the Importance of Google Business Listings
People are typing phrases like "hardware store near me" or speaking into their device "foot doctor nearest me". The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don't pertain to them, and an attempt to cut through the clutter and get to the Continue Reading
5 Ways to Find Blog Topic Ideas
One of the biggest obstacles to maintaining a blog is finding blog topic ideas to write about. You know that writing content for your readers helps position you as the expert and shows Google that you are worthy of being on the search engine results page. Ideas You Can Use Now! Continue Reading
Reviews Show Right in Google Maps!
If you don't have a Google Business Profile for your business, now is the time to create one! Having a listing will allow you to take control of your business's online reputation and make sure that potential customers are seeing the best reviews of your business. Once you have a listing, you can start monitoring your reviews, responding to them, and publicly thanking your loyal customers. If Continue Reading
Links and Republishing Articles: Can I Republish an Article?
Can I republish an article on my website? We commend you for asking this question, as it’s critical to pay close attention to copyrights and follow proper Internet marketing protocol. Here are the most common questions people have about posting content on their own websites. Can I republish an article? It's such a common question. Re-publishing articles is more concerning for a number Continue Reading
Ten Reasons to Blog
Why Blog? In a nutshell, blogging is adding fresh, relevant content to your website on a regular basis. Feel like you are in an industry where "nobody is blogging"? This is not an excuse for you to follow suit, but an opportunity to stand out to your customers, prospects, stakeholders, and search engines! Reasons to Start a Company Blog Now: There are so many great reasons to blog! But Continue Reading
