One of the biggest obstacles to maintaining a blog is finding blog topic ideas to write about. You know that writing content for your readers helps position you as the expert and shows Google that you are worthy of being on the search engine results page. Ideas You Can Use Now! Continue Reading
Reviews Show Right in Google Maps!
If you don't have a Google Business Profile for your business, now is the time to create one! Having a listing will allow you to take control of your business's online reputation and make sure that potential customers are seeing the best reviews of your business. Once you have a listing, you can start monitoring your reviews, responding to them, and publicly thanking your loyal customers. If Continue Reading
Links and Republishing Articles: Can I Republish an Article?
Can I republish an article on my website? We commend you for asking this question, as it’s critical to pay close attention to copyrights and follow proper Internet marketing protocol. Here are the most common questions people have about posting content on their own websites. Links A link is defined as using another website URL in your content to direct your users to another page on the Continue Reading
Ten Reasons to Blog
Why Blog? In a nutshell, blogging is adding fresh, relevant content to your website on a regular basis. Feel like you are in an industry where "nobody is blogging"? This is not an excuse for you to follow suit, but an opportunity to stand out to your customers, prospects, stakeholders, and search engines! Reasons to Start a Company Blog Now: There are so many great reasons to blog! But Continue Reading
3 Simple Rules of Copywriting
Marketers need to be awesome writers (or know one) in order to get their message communicated. Whether you are doing traditional marketing like print brochures or direct mail, or online marketing like social media or email marketing, compelling writing is essential. The good news? Great copywriting has some no-nonsense rules that simply need to be followed: Write with purpose To connect Continue Reading
The Five Step Social Media Strategy
Many companies, both large and small, in both the metro and rural communities, are seeing the far-reaching positive effects of social media for their business. It allows marketers to connect with their customers in new (more human) ways, and gives consumers more power to share their feelings about a brand. But before jumping into social media, businesses should do some thoughtful Continue Reading
