Capturing and holding a user’s attention is a key challenge in design. Whether designing a website or a print piece with lots of information, visual hierarchy helps direct focus to the most important elements. By arranging text, images, and other design elements, you can make users engage with your content in a meaningful way. What is Visual Hierarchy? To start off, let’s define visual Continue Reading

Color is a powerful tool in graphic design. The psychology of color plays a crucial role, yet many people don't realize the importance of color and why it's necessary to carefully consider what colors represent a company. Different colors evoke emotional responses, allow companies to connect with their audiences, and create a cohesive brand color palette that enhances recognition and Continue Reading

Your logo represents your company, but one size doesn't always fit all when it comes to branding across multiple platforms. From social media to business cards, flyers and your website, your logo needs to be adaptable while maintaining brand consistency. That's where having multiple logo variations comes in. Versatility Across Platforms The first reason why you want to have multiple Continue Reading