Email marketing can be a more powerful tool than ever before for keeping your customers informed about what is new for your business, building brand loyalty, and staying top of mind. Follow these steps to reach more customers with email 1. Keep Loyalty Many people are having to shift priorities and try new brands due to availability, staffing issues, convenience, or simply a lack of Continue Reading
Do’s & Don’ts of Email Marketing
#2. Provide Crystal Clear CTA’s (calls-to-actions) #3. Drive Them to Real Estate that You Actually OWN (not rent) #4. Follow a Template Remember that your Call to Action is a great way to measure what your audience is viewing and clicking through to take the action. This is an effective way to tell what they are interested in the most so that you can provide Continue Reading
Getting Started with an Enewsletter
A low cost, easy way to communicate with your customers and help them stay connected to you. Ever thought about getting started with an enewsletter for your business or organization, but didn’t quite know where to start? Maybe you have a costly “paper” version that you’d like to convert to an electronic version. E-newsletters are a low cost, easy way to communicate with your customers and help Continue Reading
Email Marketing Best Practices for Beginners: How to Get Started
Are you looking to get started with email marketing? If so, you're in luck! We will explain some of the best practices for beginners, such as how to create an email list, design emails, and send them out. By following these tips, you'll be on your way to creating a successful email marketing campaign today! What is email marketing and why should you use itEmail marketing is a form of marketing Continue Reading
What is Whaling?
Whaling Gets Specific to People at a Company Unlike mass emails sent in Phishing scams, Whaling involves targeted emails to specific people and roles within companies or organizations. They are not mass sent like Phishing emails and require vigilance and education by everyone who is part of a business in some capacity. Steve and Justin explain in more detail "What is Whaling", who they Continue Reading
Protect Yourself Against Spoofing
What do Spoofing, Whaling, and Phishing have in common? They are all scams that utilize email and rely on the recipient being convinced to take a specific action. Spoofing Email spoofing is someone (or a machine) that sends emails pretending it is from someone else. It can trick a user into thinking it is from the email hosting provider and/or sender, but that isn’t the case. See example Continue Reading
