If you've been involved in working on search engine optimizations (SEO) for your website or simply noticed a decrease in your organic search traffic, you may have heard the term "zero-click searches" referenced over the past couple of years. It may even be the first time you're hearing it. Either way, zero-click searches are increasing at quite a rapid pace! What Are Zero-Click Searches? A Continue Reading
Search Engines
The Power of Reviews: Why They Matter for Your Business
91% of younger adults trust online reviews as much as personal recommendations. In today's digital marketplace, reviews aren't just nice to have, they're essential. First Impressions Matter Just as you can quickly determine which pepper to grab in the grocery store based on split-second indicators such as appearance, age, color, size, and variety, consumers make snap decisions about which Continue Reading
Don’t Google Your Own Business
We get it. It's tempting to Google your business to see how your site is doing, and it may seem like a harmless thing to do, but it's not a good idea, and we'll explain why this is a futile and detrimental thing to put your website (and yourself) through. Google is an ever-changing, omnipresence that puts every ounce of its existence into being the best search engine out there. On that premise, Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
An Introduction to Google Ads
What are Google Ads? The easiest explanation is that it is an online advertising platform. Like every online marketing platform, things are certainly a bit more complex than that. But the following information is meant to help provide you with an introduction to Google Ads, how they can be used, why they work, and where to get started. So let's jump in and find out more about how you can use Continue Reading
Top Tips for Fixing Broken Links on Your Website
Fixing broken links on your website is an essential part of regular website maintenance that significantly impacts both user experience and SEO results. Over time, links within your website content can become outdated and incorrect, leading users to error pages, which can be frustrating. Nobody wants to irritate customers and prospects with a bad user experience. Once broken links are identified, Continue Reading
