Google Analytics 4 (GA4) has officially replaced Universal Analytics (UA), which stopped processing data on July 1, 2023. While every website has been relying solely on GA4 for new data for quite a while now, many users are still adjusting to the new interface and features. If you're trying to understand how GA4 differs from the older UA platform or you're still making sense of historical data, Continue Reading
Search Engines
Unsure Who Has Access To Your GBP? Here’s What To Do!
Many business owners express a common concern: they have no idea who has access to their Google Business Profile (GBP) and they don't know how to gain access themselves. This lack of control can bring problems for their business including being unable to reply to reviews, fix inaccurate information, and in return maintain their clients' trust. Thankfully, gaining access to your GBP is easier than Continue Reading
Good Online Listings are Life Changing
No more questioning if online listings are important for your business’ success. Your clients are looking for companies just like yours, and they will pick a company whose information is easy and quick to find. Listings on Apple Maps, Google, car GPS, and home devices like Alexa and Siri are a crucial part of this. Still not completely convinced to get your online listings set up? Here are 5 Continue Reading
How to Handle Fake or Spam Reviews
Has your business been working diligently to keep reviews top-of-mind only to find that you have been hit with a spam review on Google or Facebook? This can be frustrating when you are working hard to build a strong online reputation for your company. Here's what you can do to help manage fake or spam reviews: On Google: Google will assess reported reviews based on Google's content Continue Reading
Working with Title Tags
Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website's URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn't skip. Following some best practices will not only help you gain more traffic, but it will Continue Reading
Are You Leveraging the Valuable Keyword Info Available in Google Search Console?
Do you know the true power of Google Search Console? Are you leveraging all the valuable data it has available to you? Most people do not know all of the features this tool can offer, & assume it's only helpful for the really technical aspects of your website. We'll cover one helpful tidbit that most people don't realize exists that can be truly helpful when it comes to evaluating your traffic Continue Reading
