Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness. Fortunately, we've got a few powerful reasons for you to use to help convince your team that it's time to Continue Reading
Search Engines
The Quickest Way To Keep Your Customers Informed
Your online presence matters now more than ever. When potential customers search for your business, their first impression is often your Google Business Profile. Keeping it up to date with accurate information is crucial for building and maintaining trust. From regular business hours to temporary information, every detail counts. Here are some tips to ensure your customers stay informed: If Continue Reading
Quick Intro to Navigating GA4
Quick Guide to GA4 Navigating the Google Analytics (GA4) interface can feel unfamiliar and intimidating, especially if you're just getting started. This quick guide will help you find some of the most useful reports so you can make the most of your analytics data. We’ll show you how to view some of the most important information our clients care about when evaluating their website’s Continue Reading
What You Need to Know About Google Analytics 4
Google Analytics 4 (GA4) has officially replaced Universal Analytics (UA), which stopped processing data on July 1, 2023. While every website has been relying solely on GA4 for new data for quite a while now, many users are still adjusting to the new interface and features. If you're trying to understand how GA4 differs from the older UA platform or you're still making sense of historical data, Continue Reading
Unsure Who Has Access To Your GBP? Here’s What To Do!
Many business owners express a common concern: they have no idea who has access to their Google Business Profile (GBP) and they don't know how to gain access themselves. This lack of control can bring problems for their business including being unable to reply to reviews, fix inaccurate information, and in return maintain their clients' trust. Thankfully, gaining access to your GBP is easier than Continue Reading
Good Online Listings are Life Changing
No more questioning if online listings are important for your business’ success. Your clients are looking for companies just like yours, and they will pick a company whose information is easy and quick to find. Listings on Apple Maps, Google, car GPS, and home devices like Alexa and Siri are a crucial part of this. Still not completely convinced to get your online listings set up? Here are 5 Continue Reading
