No more questioning if online listings are important for your business’ success. Your clients are looking for companies just like yours, and they will pick a company whose information is easy and quick to find. Listings on Apple Maps, Google, car GPS, and home devices like Alexa and Siri are a crucial part of this. Still not completely convinced to get your online listings set up? Here are 5 Continue Reading
Search Engines
How to Handle Fake or Spam Reviews
Has your business been working diligently to keep reviews top-of-mind only to find that you have been hit with a spam review on Google or Facebook? This can be frustrating when you are working hard to build a strong online reputation for your company. Here's what you can do to help manage fake or spam reviews: On Google: Google will assess reported reviews based on Google's content Continue Reading
How Do I Leave a Google Review?
If you're looking for help with reviews, it's important to know that people don't leave reviews for one of two reasons; they don't know how to leave a review or they forget. If you've landed on this blog post looking for how to instruct your customers on how to leave reviews for your business, you need a system that will bypass the reasons people don't leave reviews, and we can help! Anyone Continue Reading
Working with Title Tags
Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website's URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn't skip. Following some best practices will not only help you gain more traffic, but it will Continue Reading
A Glossary of Web Analytics & Terms
Sometimes online marketing seems fulls of terms which are confusing for a business owner who is just starting their web journey. Do you remember the first time you had to "look something up?" You used a dictionary, a thesaurus or even an encyclopedia, remember those? Now what do you do? Google it? Here's a "What Does This Mean?" glossary for web analytics. Abandon - Continue Reading
5 Marketing Life Preservers for Small or Sinking Budgets
Often running a small company or start-up business means you have to market your products or services on a smaller budget for longer than you would like. With today's economy, some marketing budgets are getting cut as business's adjust to a decline or plateau in sales. Whether your foresee your limited budget as being short-term or long-term, you need to be prepared to keep your marketing afloat, Continue Reading
