Marketers need to be awesome writers (or know one) in order to get their message communicated. Whether you are doing traditional marketing like print brochures or direct mail, or online marketing like social media or email marketing, compelling writing is essential. The good news? Great copywriting has some no-nonsense rules that simply need to be followed: Write with purpose To connect Continue Reading
Social Media
The Five Step Social Media Strategy
Many companies, both large and small, in both the metro and rural communities, are seeing the far-reaching positive effects of social media for their business. It allows marketers to connect with their customers in new (more human) ways, and gives consumers more power to share their feelings about a brand. But before jumping into social media, businesses should do some thoughtful Continue Reading
5 Instagram Mistakes You’re Probably Making (And How To Fix Them)
Are you guilty of any of these Instagram mistakes? If so, you're not alone! But don't worry, we're here to help and guide you through social media changes and best practices. Read on for tips on how to fix your mistakes and improve your Instagram strategy. And, before we dive in, make sure if you're a business on Instagram, you're set up with a business account! Common Instagram Continue Reading
The Best LinkedIn Tip Ever: Create a Profile for Sales
By following these simple tips, you can create a LinkedIn profile that will help you generate more sales leads. So what are you waiting for? Get started today! Continue Reading
Handling Negative Comments
Take charge of your reviews! One of the most paralyzing aspects of using social media is anticipating negative comments. While negative comments are a reality of putting yourself out there online, one thing is true. Customer comments will happen whether you or your business are there or not. Negative and positive comments by customers are nothing new. From standing by the horse and buggy, while Continue Reading
What is the Facebook Pixel?
Facebook Pixel and IOS Changes that Happened Still Effect You Today There are significant updates and changes concerning the Facebook Pixel and Apple IOS in regard to data privacy and Facebook ads. This article by Jon Loomer, "Enforcement of iOS 14 Changes for Facebook Advertisers Begins" does a great job of explaining what you need to know. Also, here are Facebook's instructions for Pixel Continue Reading
