By following these simple tips, you can create a LinkedIn profile that will help you generate more sales leads. So what are you waiting for? Get started today! Continue Reading
Social Media
Handling Negative Comments
Take charge of your reviews! One of the most paralyzing aspects of using social media is anticipating negative comments. While negative comments are a reality of putting yourself out there online, one thing is true. Customer comments will happen whether you or your business are there or not. Negative and positive comments by customers are nothing new. From standing by the horse and buggy, while Continue Reading
Facebook Likes or Shares: Which Should I Get More of?
The average Facebook user probably doesn't over-think their actions on Facebook. Most people don't even bother with an engagement other than the first one listed, which is "Like". However, when they connect with the content and feel it is interesting, enlightening, or funny enough, Facebook users will comment and share. So, are all actions on Facebook equal when it comes to marketing efforts? Continue Reading
What is the Facebook Pixel?
Facebook Pixel and IOS Changes that Happened Still Effect You Today There are significant updates and changes concerning the Facebook Pixel and Apple IOS in regard to data privacy and Facebook ads. This article by Jon Loomer, "Enforcement of iOS 14 Changes for Facebook Advertisers Begins" does a great job of explaining what you need to know. Also, here are Facebook's instructions for Pixel Continue Reading
7 Ways to Integrate Social Media and Tradeshows for Optimal Results
Have a social media strategy in place before the tradeshow begins One of the best ways to ensure that social media enhances your tradeshow experience is to have a plan in place before the event begins. Decide which platforms you're going to use, what kind of content you'll share, and how often you'll post. Having a social media strategy will help you make the most of your time at the event and Continue Reading
5 Tips for Creating a Social Media Calendar
Are you struggling to keep track of your social media posts? Are you feeling overwhelmed by the thought of having to create new content every day? If so, you need a social media calendar! A social media calendar will help organize your thoughts and make it easier for you to plan out your content. In this blog post, we will discuss five tips for creating a social media calendar that works for Continue Reading
