If you're scratching your head, wondering where IGTV went on Instagram, you're not alone. IGTV was Instagram's long-form video feature that they made usable on desktop in late 2021, but it's already seen its demise. That's how fast the world of social media goes. With the rise in TikTok and the love of short videos, Instagram did a 180 on its video focus. It's now all about Reels on Instagram (and Continue Reading
Social Media
Ways to Integrate Social Media into your Next Tradeshow or Event
Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events for optimal results. Pre-Show Social Media Marketing At-Show Social Media Continue Reading
What is Facebook Protect?
If you've read about Facebook Protect, saw it on the news, or received an email from Facebook like the one pictured here, it's legit. It's a matter of time before you will get a notice from Facebook to enable Facebook Protect. It's a newer initiative that Facebook is rolling out to people who are administrators of Facebook Business Pages and/or run any type of boosted posts or paid ads. Continue Reading
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
Customer Testimonials and the Social Media Hub
In your marketing toolbox, you probably have some customer testimonials – maybe some that you received by email, through your social media sites, or a review site. If you are missing this tool, it is never to late to start collecting them. Ideally, you would want to have a library of customer stories and testimonials on your website. Writing a blog post to share a customer story is a great way Continue Reading
Don’t Fear the Social Media Policy
We all have those projects that are difficult to tackle– maybe because we are not sure where to start or it just seems too complicated. This could be true for some of us when it comes to developing a social media policy. It may seem like a social media policy is just creating more rules or bringing up hard-to-talk-about topics, and it could be. But most of the time, it is better to be clear on the Continue Reading
