Remember when you were a kid and you got a new Lego set? It was exciting and awesome. Then you opened it up and found a box of thousands of pieces that were going to take you all day to snap into place. For some this was awesome and the perfect way to spend the day. For others, it absolutely sucked big time. Well, this is exactly how it feels to work in Google Ads. Google rolls out some sweet features and you can’t wait to use them. Then you realize that you have to do tons of work rearranging your accounts just to get these features to work.
Expanded Text Ads – Today’s Feature Frustration
Expanded Text Ads are here… and they are awesome. But in order to start using them, you have to write a bunch of new ads. And if you have multiple, highly-targeted campaigns full of ads that are really doing a good job as it is, it really is lame that in order to use Expanded Text Ads you have to do a bunch of work.
I have Good News and Bad News
Here’s the bad news. If you’re frustrated that Google is making you do a bunch of extra work you should probably find a new profession. Deliver mail or something…
The good news… Google Ads Editor makes it easier to create Expanded Text Ads.
The AdWords Editor
If you haven’t used the Ads Editor you should get started now. The Ads Editor is a free tool that allows you to make bulk changes to your Ads accounts. It’s great, it’s free and it is absolutely necessary.
Using Ads Editor to Create Expanded Text Ads
In this post, I’m going to assume you know how to use the Ads Editor. If you don’t you may want to go get familiar with it and come back later.
Step 1. Get into Ads Editor
Open your account in Ads Editor and view all of your ads.
Step 2. Export All Ads
Now that you can view all of your ads press “Ctrl+A” on your keyboard to select all ads. Click on “Export As” and select “Export as expanded text ads.”
Step 3. Spreadsheet Magic
Now you have all your ads in a spreadsheet. The spreadsheet is formatted perfectly to add the missing elements and create your Expanded Text Ads.
Your existing Headline will become Headline 1. Headline 2 will be a blank column on the spreadsheet. Your 2 existing description lines will be merged into one column called Description. Basically, all you are missing to create great Expanded Text ads from your existing ads is a second headline and the URL Path 1 and Path 2 (this is where you can sneak some extra keywords in your ad and make your URL look super clean and relevant).
*Pro tip* – If you need help counting characters in your empty columns, say headline 2 (for this example pretend that headline 2 is in column E and your first empty row is in row 2), simply add another column to your spreadsheet and use the formula, =len(e2). Then drag that formula to the bottom of your spreadsheet. This formula will count characters and automatically return the values for you. Just don’t forget to remove these columns when you upload your new ads.
Step 5. Upload
Now that you have your spreadsheet filled with Expanded Text Ads you can copy and paste them right into Ads Editor.
Simply, select all of your info on your spreadsheet (remember to get rid of any columns that you may have added). Go into Ads Editor and click “Edit” then “Paste”. After that, select the checkbox next to your account for which you want the ads pasted into. Click “OK”.
You’re done. You’ve made Expanded Text Ads in your Ads account in less time than it took me to write this blog post. It was still a bit of work but hopefully, it was easier than you expected it to be. Leave any questions in the comments below or feel free to me through the Vivid Image contact us form.