Let Your Work Take the Spotlight Videos that show your face, or your team's faces, are what typically perform the best on social media. People enjoy seeing the real people behind a business, and a familiar face builds trust quickly. However, not everyone is comfortable being on camera, and that's okay. You don't have to be on camera to make short-form video work for your business. There are Continue Reading
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How Do I Use Google Alerts for My Business?
Set It Up Once and Let Useful Updates Come to You Google Alerts is a free Google tool that emails you when new web pages, news stories, or blog posts mention a word or phrase you choose. Set up alerts for your business name, your competitors, and the topics your customers care about, and useful information will land in your inbox without you searching for it every day. All you need is a Google Continue Reading
Expanding the Circle of Friends Around Those Facing Life-Altering Situations
When my mother-in-law was going through treatment, she was often cold, so I know how meaningful the comfort of a warm blanket can be. I chose this cause because I love that these blankets also remind people that their community is thinking of and supporting them.-Cegi Wonderful Volunteers Make It a Success Continue Reading
Can My Business Use Trending Music In Social Media Videos?
What To Know Before Adding Audio Tracks to Your Videos Just because a song is available inside an app does not mean it is cleared for business use. Using copyrighted music in a marketing video without the proper licensing can lead to muted audio, copyright claims, removed videos, or other restrictions on platforms like Facebook, Instagram, TikTok, and YouTube. The good news is there are still Continue Reading
How Can I Protect My Business From Malware?
A Few Simple Habits Do More To Stop Malware Than Any Software Ever Will Protecting your business from malware comes down to a handful of habits: don't click links you don't trust, only download software from official sources, watch out for browser extensions that seem too good to be true, learn to spot the signs of a scam, and keep your passwords, software, and backups current. None of this Continue Reading
What’s Hurting My SEO?
A Handful of Overlooked Basics, Not a Total Overhaul, Are Usually the Culprit The biggest, fastest wins for your SEO usually come from fixing basics that tend to drift over time: broken links, missing meta descriptions, outdated content, and contact information that no longer matches across your website and directories. Websites change, pages get added and removed, and details shift, so Continue Reading
