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Amanda Caven

Amanda Caven

A computer monitor displays graphic design software with various images and color palettes, including photos, geometric patterns, and text, on a light-filled desk.

January 9, 2026 by Amanda Caven

What are Pixels, PPI, and DPI?

Updated 1/9/2026 We love Pixels! When discussing images for your website, you'll often hear us reference pixels. Pixels are the standard measurement used for digital images. These are the smallest building blocks of digital images. Every photo you see on your computer or phone is made up of these very tiny colored squares, and if you zoom in on a picture, you'll start seeing these small Continue Reading

Filed Under: Design

google ads landing pages

February 22, 2023 by Amanda Caven

Good Content Positively Affects Google Ads

How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading

Filed Under: Search Engines

image ad extension

August 27, 2025 by Amanda Caven

Take Advantage of Google’s Image Ad Extensions

Google Image Ad Assets To bring a more visual aspect to your search ads, you can use "image ad assets" within Google Ads. Image ad assets allow you to show an image next to your search ads to make them more appealing, which can help increase user engagement with your ads. If you choose to utilize image ad assets, make sure the images are highly relevant representations of what you’re Continue Reading

Filed Under: Search Engines

Split image: On the left, a person holds a card with a Facebook thumbs-up icon; on the right, a person points at a search bar with a magnifying glass. Text between reads “Facebook Ads vs Google Adwords.”.

July 25, 2025 by Amanda Caven

Which Should You Choose: Facebook Ads or Google Ads?

Facebook Ads & Google Ads are two different digital marketing platforms. They both provide great avenues of advertising, but have different benefits depending upon your current business goals. Some people decide to go with one or the other, while others utilize both to help them achieve maximum results. Facebook Ads Facebook Ads are passive ads, meaning the ads are displaying to people Continue Reading

Filed Under: Marketing, Social Media

A large pile of fish caught in a blue fishing net, with dozens of silvery fish crowded closely together.

June 6, 2024 by Amanda Caven

Fishing for Quality Leads

Living in the Land of 10,000 Lakes gives us Minnesotans countless opportunities to hone our fishing skills to catch a delicious meal to feed our families and friends. As true Minnesotans, we are typically taught at a young age how to bait a hook, but most importantly what bait to place on that hook. Earthworms for Panfish, minnows for Walleye, nightcrawlers for Bass, etc. Depending upon your Continue Reading

Filed Under: Email, Marketing, News, Social Media

A close-up of a finger touching a screen displaying options to clear history, cookies, and cache in a web browser settings menu.

February 22, 2023 by Amanda Caven

I Would Clear My Cache If I Knew What That Meant

We all know that IT professionals speak their own language. It can be frustrating when an IT person casually recommends a simple fix and you still have no idea what they are talking about. I see this happen many times a day when an IT person says this, "that's a browser issue, just clear your cache." So let's make life easier for everyone and translate exactly "how to clear your cache". What Continue Reading

Filed Under: Websites

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