Have a social media strategy in place before the tradeshow begins One of the best ways to ensure that social media enhances your tradeshow experience is to have a plan in place before the event begins. Decide which platforms you're going to use, what kind of content you'll share, and how often you'll post. Having a social media strategy will help you make the most of your time at the event and Continue Reading
What is Whaling?
Whaling Gets Specific to People at a Company Unlike mass emails sent in Phishing scams, Whaling involves targeted emails to specific people and roles within companies or organizations. They are not mass sent like Phishing emails and require vigilance and education by everyone who is part of a business in some capacity. Steve and Justin explain in more detail "What is Whaling", who they Continue Reading
5 Tips for Creating a Social Media Calendar
Are you struggling to keep track of your social media posts? Are you feeling overwhelmed by the thought of having to create new content every day? If so, you need a social media calendar! A social media calendar will help organize your thoughts and make it easier for you to plan out your content. In this blog post, we will discuss five tips for creating a social media calendar that works for Continue Reading
Meta + Facebook Tools for Marketers
As Facebook rebrands and adds new features and apps, there may be some tools in the Meta Business Suite and in the Meta umbrella overall that you may not be aware of. Let's take a look! Meta RebrandingPost PlannerCreator StudioMeta InboxVideo CaptioningReelsIG Video Meta & Facebook Tools & Updates that Marketers Should Know About: Meta Rebranding (Meta umbrella over Facebook & Continue Reading
Where Did IGTV Go?
If you're scratching your head, wondering where IGTV went on Instagram, you're not alone. IGTV was Instagram's long-form video feature that they made usable on desktop in late 2021, but it's already seen its demise. That's how fast the world of social media goes. With the rise in TikTok and the love of short videos, Instagram did a 180 on its video focus. It's now all about Reels on Instagram (and Continue Reading
What is Phishing?
Phishing is All About Deception Phishing is a deceptive act in which unsavory individuals try to obtain your personal information, such as passwords and financial information. Phishing attacks usually come in the form of an email pretending to be from an official site, such as your bank, but instead lead to a fake website that looks very much like the real one. Identity theft has been around Continue Reading
