The Story Behind "Making Propane Sexy" The "Making Propane Sexy" campaign began as a bold rallying cry from Freddie Ridler, Head of Business Growth at Rural Computer Consultants, at the 2022 National Propane Gas Association (NPGA) Southeastern Expo. Freddie had been brainstorming ways to shake up the industry's image, wanting something bold, memorable, and fun. So, at the 2022 NPGA Southeastern Continue Reading
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Important Tips for Google Business Profile & Reviews
Maintaining an up-to-date, accurate Google Business Profile (GBP) and gaining reviews are essential for your business. Quality reviews serve as essential trust signals that help AI-powered search algorithms like Google's identify your business as credible and worthy of higher visibility in search results. It's incredibly important not only for Search Engine Optimization (SEO) to significantly Continue Reading
Does responding to customer reviews really make a difference for my business?
If your business has online reviews that is a great thing! Now you need to respond to those reviews. Pay attention to what people are saying about your business and engage with them by providing a response to both positive and negative reviews. The Importance of Fast Responses to Every Review Responding quickly to every review isn't just a nice courtesy—it's a critical business strategy. Continue Reading
Empty Bowls Selected to Receive $250
It's important for us at Vivid Image to give back We want to show our support to the communities we live in and to the organizations and teams that our staff are involved in. This month we are sponsoring a favorite local event. Amanda Makes Donation through Empty Bowls Event Amanda Caven is a Digital Marketing Strategist at Vivid Image, and she has selected McLeod Food Shelf & Continue Reading
Logo Design Variations: Why One Size Doesn’t Fit All
Updated: 01/27/2026 Your logo represents your company, but one size doesn’t always fit all when it comes to branding across multiple platforms. From social media to business cards, flyers, and your website, your logo needs to be adaptable while maintaining brand consistency. That’s where having multiple logo variations comes in. Maintaining Brand Identity A brand’s identity should Continue Reading
Website Accessibility: What Is It and Why Does It Matter?
Updated: 01/28/2026 Have you ever wondered what all the talk about website accessibility is about? Is it really that important? The answer is a resounding yes! You might think only a few people need accessible websites, but you'd be surprised by how many benefit. The US Census shows that 19% of the US population—that's about 57 million people—reports having a disability. And 12.6% of those Continue Reading
