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Logo Variations text in orange next to images of a phone and laptop displaying Vivid Images digital marketing website and a social media post.

January 28, 2026 by Vivid Image

Logo Design Variations: Why One Size Doesn’t Fit All

Updated: 01/27/2026 Your logo represents your company, but one size doesn’t always fit all when it comes to branding across multiple platforms. From social media to business cards, flyers, and your website, your logo needs to be adaptable while maintaining brand consistency. That’s where having multiple logo variations comes in. Maintaining Brand Identity A brand’s identity should Continue Reading

Filed Under: Design, News

A blue circle with a white wheelchair accessibility icon overlays a faint outline of a laptop with code brackets on its screen in the background.

January 29, 2026 by Vivid Image

Website Accessibility: What Is It and Why Does It Matter?

Updated: 01/28/2026 Have you ever wondered what all the talk about website accessibility is about? Is it really that important? The answer is a resounding yes! You might think only a few people need accessible websites, but you'd be surprised by how many benefit. The US Census shows that 19% of the US population—that's about 57 million people—reports having a disability. And 12.6% of those Continue Reading

Filed Under: News, Websites

A man with glasses and gray hair speaks in front of a microphone. Next to him is a blue slide showing a drawing of a man in a hat and bowtie, and a quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”.

December 17, 2025 by Vivid Image

Why We Created the Vivid Image Marketing Method and the Customer Activity Roadmap

Continue Reading

Filed Under: News

event calendar

December 17, 2025 by Beth Gasser

10 Easy Ways to Promote Your Facebook Event & Get Better Attendance

There are so many different ways to leverage Facebook marketing, including through Facebook Events. Depending on the nature of your business and your marketing strategy, you probably have some type of event to promote from time to time, whether virtual or in-person. With a little effort in promoting and managing the event through Facebook and other social networking sites, word will spread and Continue Reading

Filed Under: Social Media

Ciera with her dog Leah

December 17, 2025 by Vivid Image

Spots Last Stop Canine Rescue & McLeod Alliance Selected to Receive $250

It's important for us at Vivid Image to give back We want to show our support to the communities we live in and to the organizations and teams that our staff are involved in. This month we are sponsoring two Minnesota events. Ciera Makes Donation to Spots Last Stop Canine Rescue Ciera Conrad is a Marketing Strategist at Vivid Image, and she has selected Spots Last Stop Canine Continue Reading

Filed Under: Charitable Giving, News

shaking hands over email

December 17, 2025 by Vivid Image

From Handshakes to Inboxes: Keeping Your Personal Touch in Email Marketing

Are your emails getting lost in your customers' crowded inboxes? You're not alone. Many business owners tell us they wish they could reach more customers or that more customers would read their emails and take action. The good news is, we can help you create emails your customers will look forward to receiving - whether you're using Active Campaign, Constant Contact, MailChimp, or another Continue Reading

Filed Under: News

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