Facebook has been rolling out all kinds of changes that past few months, from the Meta name change to rolling out tools such as Creator Studio, Business Suite, and more... If you are running Facebook Ads beyond boosted posts, or if you’re an advertiser on Facebook who shares access to multiple pages and ad accounts with other people, it’s a good idea to transition to Business Manager. Continue Reading
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Working with Title Tags
Title tags are an important piece of the puzzle when it comes to SEO. These are the titles that appear in search engine result pages, which show above your website's URL and the page description. They help describe to the user what your page is about. Optimizing your title tags is a step that you shouldn't skip. Following some best practices will not only help you gain more traffic, but it will Continue Reading
Which Social Networks Should my Business Use?
If you know that social media is right for your business (and it's generally a good thing for most), you may be a wondering where to start. Many of our clients use the most common social networks; Facebook, Instagram, YouTube, and LinkedIn. Four Steps to Choosing the Right Social Networks for your Business: Insider Tip: If you are looking for a consistent username Continue Reading
A Glossary of Web Analytics & Terms
Sometimes online marketing seems fulls of terms which are confusing for a business owner who is just starting their web journey. Do you remember the first time you had to "look something up?" You used a dictionary, a thesaurus or even an encyclopedia, remember those? Now what do you do? Google it? Here's a "What Does This Mean?" glossary for web analytics. Abandon - Continue Reading
5 Marketing Life Preservers for Small or Sinking Budgets
Often running a small company or start-up business means you have to market your products or services on a smaller budget for longer than you would like. With today's economy, some marketing budgets are getting cut as business's adjust to a decline or plateau in sales. Whether your foresee your limited budget as being short-term or long-term, you need to be prepared to keep your marketing afloat, Continue Reading
Are You Leveraging the Valuable Keyword Info Available in Google Search Console?
Do you know the true power of Google Search Console? Are you leveraging all the valuable data it has available to you? Most people do not know all of the features this tool can offer, & assume it's only helpful for the really technical aspects of your website. We'll cover one helpful tidbit that most people don't realize exists that can be truly helpful when it comes to evaluating your traffic Continue Reading