Unless you’re Google, your new site is not the Field of Dreams and just by building it does not guarantee they, your customers, will come. Plan Before Your Site Goes Live With that said, let’s briefly discuss why a marketing plan needs to be taken into consideration when planning a new website so you can meet and hopefully exceed your expectations. A common thought may be, “Well my Continue Reading
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Use a Social Media Calendar to Engage Clients & Prospects
Have you ever used a social media calendar for your business or organization? If not, I recommend you try it. You can save yourself time and create social media posting consistency that can improve your engagements and reach on social media. How is that possible? Keep reading to learn more! What is a Social Media Calendar A social media calendar can come in many forms, but they all serve the Continue Reading
Why You NEED to Clean Your Email List
How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading
Good Content Positively Affects Google Ads
How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
5 Ways Employee Retention & Turnover Affect Your Marketing
We certainly wish for you a high staff retention rate, but turnover happens at all companies. Some employees move on, and when that happens, it's important you take action to protect your company and its reputation. After all, everything you do is marketing, and we want the very best competency and credibility for your business moving forward. Why Does It Matter? Digital marketing is all Continue Reading
Yes! You Can Repurpose Blog Content
Repurposing blog content is smart, and you can look at it two ways. You can repurpose your older blog content in new places such as social media and emails to your clients. The other way is today's focus, and that is repurposing old blog posts into new ones! Recycling content is a great way to come up with fresh content, as long as you take the time to follow the tips in today's Marketing Minute. Continue Reading
