We all know that IT professionals speak their own language. It can be frustrating when an IT person casually recommends a simple fix and you still have no idea what they are talking about. I see this happen many times a day when an IT person says this, "that's a browser issue, just clear your cache." So let's make life easier for everyone and translate exactly "how to clear your cache". What Continue Reading
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Marketing When Times are Tough
If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
Getting Started with an Enewsletter
A low cost, easy way to communicate with your customers and help them stay connected to you. Ever thought about getting started with an enewsletter for your business or organization, but didn’t quite know where to start? Maybe you have a costly “paper” version that you’d like to convert to an electronic version. E-newsletters are a low cost, easy way to communicate with your customers and help Continue Reading
What is the Facebook Pixel?
Facebook Pixel and IOS Changes that Happened Still Effect You Today There are significant updates and changes concerning the Facebook Pixel and Apple IOS in regard to data privacy and Facebook ads. This article by Jon Loomer, "Enforcement of iOS 14 Changes for Facebook Advertisers Begins" does a great job of explaining what you need to know. Also, here are Facebook's instructions for Pixel Continue Reading
7 Ways to Integrate Social Media and Tradeshows for Optimal Results
Have a social media strategy in place before the tradeshow begins One of the best ways to ensure that social media enhances your tradeshow experience is to have a plan in place before the event begins. Decide which platforms you're going to use, what kind of content you'll share, and how often you'll post. Having a social media strategy will help you make the most of your time at the event and Continue Reading
General Data Protection Regulation (GDPR): If you Have a Website, it Likely Affects You
If you follow any type of news or business outlets, you’ve likely heard rumblings of the General Data Protection Regulation, or GDPR. This landmark piece of legislation regarding data privacy rights of anyone in the European Union was passed back in April of 2016, but officially took effect on May 25, 2018. The primary purpose of the GDPR is to give those in the EU more control over their Continue Reading
