Right now we are all navigating some interesting times that are possibly requiring your businesses to operate a little different (or maybe a lot different). This may include needing to help with your marketing or pulling in someone at your organization who hasn't worked with it as much. If this is something you have had somebody else doing for a period of time, there may be a few things to be Continue Reading
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How Can I Use Email to Reach More Customers?
Email marketing can be a more powerful tool than ever before for keeping your customers informed about what is new for your business, building brand loyalty, and staying top of mind. Follow these steps to reach more customers with email 1. Keep Loyalty Many people are having to shift priorities and try new brands due to availability, staffing issues, convenience, or simply a lack of Continue Reading
Easy Checklist Items You Can Do to Increase Website Results
1. Make sure your website is on all your online and offline marketing efforts. Check it off! 2. Don’t waste any precious space Check it off! 3. Ask Questions & Learn Check it off! Tip: After you ask questions and get feedback from clients, be sure to make things happen. Did they ask you for a user’s guide? Get one put on the website. Did they ask you where they can find Continue Reading
Apple Maps Impact on Local Search
Have you claimed your business or organization listing on Apple Maps? If the answer is no, we recommend getting it claimed and updated. While Google remains the most used map search option, Apple Maps is the second most popular map search resource. You'll want to fit them into your local search strategy. The latest statistic indicates that there are over one billion iPhones currently in use Continue Reading
eCommerce Platforms: Decide What’s Best for Your Business
WooCommerce WooCommerce is one of the top eCommerce platforms when looking at market share. It is the primary eCommerce platform that is used with WordPress sites. WooCommerce was created by Automattic (the same creators as WordPress) which makes WooCommerce a great choice for adding eCommerce to a WordPress website. Pros Cons Shopify Shopify is another top Continue Reading
Do’s & Don’ts of Email Marketing
#2. Provide Crystal Clear CTA’s (calls-to-actions) #3. Drive Them to Real Estate that You Actually OWN (not rent) #4. Follow a Template Remember that your Call to Action is a great way to measure what your audience is viewing and clicking through to take the action. This is an effective way to tell what they are interested in the most so that you can provide Continue Reading
