Do you have multiple pages on your website with similar information? Why should people or search engines choose one page over another? It can be hard to decide and that is why you should avoid having multiple pages on your website with identical information featured on them. Make your content unique to have the biggest impact online. Be unique. Avoid duplicate content. Search Engine Continue Reading
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Where Did IGTV Go?
If you're scratching your head, wondering where IGTV went on Instagram, you're not alone. IGTV was Instagram's long-form video feature that they made usable on desktop in late 2021, but it's already seen its demise. That's how fast the world of social media goes. With the rise in TikTok and the love of short videos, Instagram did a 180 on its video focus. It's now all about Reels on Instagram (and Continue Reading
What is Phishing?
Phishing is a deceptive act in which unsavory individuals try to obtain your personal information, such as passwords and financial information. Phishing attacks usually come in the form of an email pretending to be from an official site, such as your bank, but instead lead to a fake website that looks very much like the real one. Identity theft has been around for a long time and phishing is Continue Reading
Five SEO Essentials Made Easier with WordPress
Much of what we need to do with SEO starts with marketing essentials - insight, creative writing, and the right tools. These five SEO essentials are easy to implement if you have a Wordpress website because you can easily add and edit page content, including title tags, meta description, and alt tags. Before you begin, you must know who you are writing to (target audience), and what you are Continue Reading
Ways to Integrate Social Media into your Next Tradeshow or Event
Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events for optimal results. Pre-Show Social Media Marketing At-Show Social Media Continue Reading
What is Facebook Protect?
If you've read about Facebook Protect, saw it on the news, or received an email from Facebook like the one pictured here, it's legit. It's a matter of time before you will get a notice from Facebook to enable Facebook Protect. It's a newer initiative that Facebook is rolling out to people who are administrators of Facebook Business Pages and/or run any type of boosted posts or paid ads. Continue Reading
