Even if you have a rocking website, you may want to consider driving some targeted web traffic to a landing page instead of always to your homepage. A landing page can allow you to give a specific audience a targeted message about the product line or unique offer that they are most interested in, while generating leads, and giving you measurable results of your marketing efforts. Marketer,
Do you get continuous calls from Google at your business? Guess what - it probably isn’t Google. We’ve had a number of different businesses ask why Google keeps calling them. When looking at each situation we determined it probably isn’t Google, but more likely a scam. This is common, so Google created a support document about this specific topic. There are a few instances when Google will
Sending out mass mailings is part of many businesses, probably even yours. It's an effective way of letting your customer's know about new products and special deals. But how do you make sure the email ends up in their Inbox and not in the Spam Folder where they may never see it? What is a mass mailing?A mass mailing is any email that gets sent out to multiple people. What is the difference
Have you ever encountered inconsistent branding? Your brand is one of the most important things in your company; it is how the world identifies you. While branding isn't just about your logo, it still plays a key part in helping people easily recall your brand. You should always be protecting and monitoring the use of your logo and branding elements. It’s when things aren’t unified and
Have you recently received an email from someone you've never heard of that caught your attention through a startling revelation about your website that you may not have considered until now? Maybe something like this: or this: These are scary scenarios, but if these are emails out of the blue, how do they know what your goals are and what to measure? These random cold-emails are
If your business or non-profit is hosting an event and you want the word to spread, Facebook Events is a great place to start. However, simply creating an event in Facebook does not equate to a successful event and large turnout. There’s more work to be done to get the most out of this tool. Follow us on Facebook for more social media news, tips, and help.