What do Spoofing, Whaling, and Phishing have in common? They are all scams that utilize email and rely on the recipient being convinced to take a specific action. Spoofing Email spoofing is someone (or a machine) that sends emails pretending it is from someone else. It can trick a user into thinking it is from the email hosting provider and/or sender, but that isn’t the case. See example Continue Reading
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Accessibility – ADA, WCAG, 508 Refresh? What does it all mean?
The Americans with Disabilities Act (ADA) is a law that was passed by the United States Congress in 1990. It is a civil rights law that prohibits discrimination based on disability. The ADA specifically defines a disability as "a physical or mental impairment that substantially limits a major life activity". It applies to all walks of life in all situations - including website use, both desktop Continue Reading
How to Write an “About Us” Page That Doesn’t Stink
Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually Continue Reading
Quick Tips for a BIG Impact on Your SEO
If your website has some outdated content, broken links, or missing images, these are relatively quick and easy fixes that can impact SEO in a big way. Also, being aware of the basics helps you prevent issues that can have a negative impact on your website performance such as creating broken links or 404 pages by deleting pages or posts without putting redirects in place. You'll also want to Continue Reading
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
What is Accessibility and Why Does It Matter?
The US Department of Justice (DOJ) started enforcing regulations for website accessibility under the Americans with Disabilities Act (ADA) more frequently. Federal, state and local government sites (and those funded by federal, state and local governments) will be the first to be required to follow the new regulations. Private-sector business websites will soon follow. Therefore, it is in Continue Reading