Why GIFs? When to use a GIF If you've been wondering if you should be using animated GIFs for your business - the answer is YES! GIFs are a great tool to highlight different things going on in your business and engage with your consumers. An easy way to include GIFs in your social media is to use them when sharing something special. Examples could be: Continue Reading
Design
Is it Time for a Logo Redesign or Refresh?
Your logo is so important to your business! Your company logo expresses what your business stands for, its culture & values. It is often times the first thing that people connect with your company in their minds. A great logo has meaning and retains significance over a long period of time. A good logo will set you apart from your competition & should be used across all your marketing Continue Reading
WordPress Blog Formatting – Do’s and Dont’s
One of the key benefits of the WordPress platform is that once the foundation of your WordPress site is developed, you can easily add new content as a blog post, without being a web developer, graphic designer, or programmer. But, there are some best practices when formatting your WordPress blog posts that can help you to look more professional, drive traffic to other areas of your website, and Continue Reading
What is UX & Why Should I Care?
What Will Improve My Website's UX? There is a long list of practices, processes and user research that should be considered when designing for user experience. To give you a quick idea, below are just a few examples of what should be considered when creating your website for your target users. It is imperative that you place your audience at the forefront of your mind when making any website Continue Reading
What are Pixels, PPI, and DPI?
Updated 1/9/2026 We love Pixels! When discussing images for your website, you'll often hear us reference pixels. Pixels are the standard measurement used for digital images. These are the smallest building blocks of digital images. Every photo you see on your computer or phone is made up of these very tiny colored squares, and if you zoom in on a picture, you'll start seeing these small Continue Reading
If You’re Using an Image You Found on the Web, You’re Stealing
Do you know the rules behind using images and graphics from the web? How about the differences between a copyrighted photo and one under a Creative Commons license? Let's discuss the correct way of using images found on the Internet. The information applies to taking an image you find online and posting on social media, your blog, or any other marketing materials. Images 101 - Copyrights and Continue Reading
