If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
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General Data Protection Regulation (GDPR): If you Have a Website, it Likely Affects You
If you follow any type of news or business outlets, you’ve likely heard rumblings of the General Data Protection Regulation, or GDPR. This landmark piece of legislation regarding data privacy rights of anyone in the European Union was passed back in April of 2016, but officially took effect on May 25, 2018. The primary purpose of the GDPR is to give those in the EU more control over their Continue Reading
What is Whaling?
Whaling Gets Specific to People at a Company Unlike mass emails sent in Phishing scams, Whaling involves targeted emails to specific people and roles within companies or organizations. They are not mass sent like Phishing emails and require vigilance and education by everyone who is part of a business in some capacity. Steve and Justin explain in more detail "What is Whaling", who they Continue Reading
Protect Yourself Against Spoofing
What do Spoofing, Whaling, and Phishing have in common? They are all scams that utilize email and rely on the recipient being convinced to take a specific action. Spoofing Email spoofing is someone (or a machine) that sends emails pretending it is from someone else. It can trick a user into thinking it is from the email hosting provider and/or sender, but that isn’t the case. See example Continue Reading
What’s a Mobile First Website?
If you have watched your Google Analytics in the past few years, you may be seeing the trend of mobile users on the rise. In most cases, the majority of website traffic now comes from mobile devices. Because mobile traffic has, and continues to increase, the way we approach website design also changes. Over half of website traffic now comes from mobile devices! When you compare the size of Continue Reading
Trouble Hiring? Give This a Try!
With the unemployment rate low and ample skilled trade jobs to fill, many people in manufacturing, healthcare, and other specialty industries are ramping up their hiring efforts to reach potential candidates. Throwing more advertising dollars at the problem isn't necessarily the solution if other critical elements are not ready. Yes, Facebook, LinkedIn, & Indeed ads are a way you get the Continue Reading
