Living in the Land of 10,000 Lakes gives us Minnesotans countless opportunities to hone our fishing skills to catch a delicious meal to feed our families and friends. As true Minnesotans, we are typically taught at a young age how to bait a hook, but most importantly what bait to place on that hook. Earthworms for Panfish, minnows for Walleye, nightcrawlers for Bass, etc. Depending upon your Continue Reading
Marketing
3 Simple Rules of Copywriting
Marketers need to be awesome writers (or know one) in order to get their message communicated. Whether you are doing traditional marketing like print brochures or direct mail, or online marketing like social media or email marketing, compelling writing is essential. The good news? Great copywriting has some no-nonsense rules that simply need to be followed: Write with purpose To connect Continue Reading
The Five Step Social Media Strategy
Many companies, both large and small, in both the metro and rural communities, are seeing the far-reaching positive effects of social media for their business. It allows marketers to connect with their customers in new (more human) ways, and gives consumers more power to share their feelings about a brand. But before jumping into social media, businesses should do some thoughtful Continue Reading
Easy Checklist Items You Can Do to Increase Website Results
1. Make sure your website is on all your online and offline marketing efforts. Check it off! 2. Don’t waste any precious space Check it off! 3. Ask Questions & Learn Check it off! Tip: After you ask questions and get feedback from clients, be sure to make things happen. Did they ask you for a user’s guide? Get one put on the website. Did they ask you where they can find Continue Reading
Apple Maps Impact on Local Search
Have you claimed your business or organization listing on Apple Maps? If the answer is no, we recommend getting it claimed and updated. While Google remains the most used map search option, Apple Maps is the second most popular map search resource. You'll want to fit them into your local search strategy. The latest statistic indicates there are currently over 1 billion iPhones currently in Continue Reading
Marketing When Times are Tough
If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
