As Facebook rebrands and adds new features and apps, there may be some tools in the Meta Business Suite and in the Meta umbrella overall that you may not be aware of. Let's take a look! Meta RebrandingPost PlannerCreator StudioMeta InboxVideo CaptioningReelsIG Video Meta & Facebook Tools & Updates that Marketers Should Know About: Meta Rebranding (Meta umbrella over Facebook & Continue Reading
Marketing
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
How to Use Google Alerts to Your Advantage
Google Alerts is one of the marketing gems out there that not enough people utilize, and the best part about it is that it's free. Simple to set-up and use, Google Alerts can and should become part of your daily routine. All you need is a Google/Gmail account, and you can have valuable information flowing into your Inbox in minutes. Use Google Alerts to: Tips for Better Use of Google Continue Reading
Content Ideas: From Discovery to Decision (Infographic)
But, do you have blog posts that inspire, entertain, or grab the attention of the person who has never even heard of you yet? Topics that are broader or more light and fun will help people to discover your company and establish some awareness. When people are in the Awareness Stage, they want to be entertained and inspired. Topics that are about how to use your product or a specific feature of Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
Common Terms We Use – Defined
AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading