1. Make sure your website is on all your online and offline marketing efforts. Check it off! 2. Don’t waste any precious space Check it off! 3. Ask Questions & Learn Check it off! Tip: After you ask questions and get feedback from clients, be sure to make things happen. Did they ask you for a user’s guide? Get one put on the website. Did they ask you where they can find Continue Reading
Marketing
Apple Maps Impact on Local Search
Have you claimed your business or organization listing on Apple Maps? If the answer is no, we recommend getting it claimed and updated. While Google remains the most used map search option, Apple Maps is the second most popular map search resource. You'll want to fit them into your local search strategy. The latest statistic indicates that there are over one billion iPhones currently in use Continue Reading
Marketing When Times are Tough
If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
7 Ways to Integrate Social Media and Tradeshows for Optimal Results
Have a social media strategy in place before the tradeshow begins One of the best ways to ensure that social media enhances your tradeshow experience is to have a plan in place before the event begins. Decide which platforms you're going to use, what kind of content you'll share, and how often you'll post. Having a social media strategy will help you make the most of your time at the event and Continue Reading
Meta + Facebook Tools for Marketers
As Facebook rebrands and adds new features and apps, there may be some tools in the Meta Business Suite and in the Meta umbrella overall that you may not be aware of. Let's take a look! Meta RebrandingPost PlannerCreator StudioMeta InboxVideo CaptioningReelsIG Video Meta & Facebook Tools & Updates that Marketers Should Know About: Meta Rebranding (Meta umbrella over Facebook & Continue Reading
5 Places to Use Video in Your Marketing
Video, video, video. You probably keep hearing about how video is important to your marketing approach. You might even have some videos already created. BUT, how and where should you use them? These are common questions. There are many places they can be used. Here are a few ideas to get you started. Places to Use Video If you're not using videos in the following areas, start now. Make the Continue Reading
