Maybe you've experienced this yourself? You get an email that catches your attention and promises all kinds of incredible marketing results for your company. Business owners are often solicited to pay for various marketing tactics without a proven plan to follow. Convinced to buy, you're often left feeling like a heavy "FOG" is impairing your sight and you have no clue if your business is Continue Reading
Marketing
5 Ways Employee Retention & Turnover Affect Your Marketing
We certainly wish for you a high staff retention rate, but turnover happens at all companies. Some employees move on, and when that happens, it's important you take action to protect your company and its reputation. After all, everything you do is marketing, and we want the very best competency and credibility for your business moving forward. Why Does It Matter? Digital marketing is all Continue Reading
Why Customer Stories Make the Best Content
One of my favorite types of content to create and share is customer stories. Creating a customer story starts with first asking one of your happiest loyal customers if they would be willing to share their story about your product, service or company as a blog post or testimonial. If they say yes - then you can do an interview over the phone or via Zoom. You could also email them the questions to Continue Reading
5 Tips for Effective Calls to Action
Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence. It's important that you choose clear CTA's and place them strategically within your site. Calls to Action help create a sense of urgency, and guide the user to take a specific next step resulting in a conversion that meets or exceeds the goals you Continue Reading
How to Find Blog Topics Every Single Month
If you're lacking a content strategy for your business or just need help writing articles for your blog, newsletters, or social media reach out today. We have writers on staff to take the burden off your plate and make you a content wizard. Watch Other Marketing Minutes Owning Vs Renting Your Online PresenceThe Mystery Behind Viral ContentWhy Customer Stories Make the Best Content Continue Reading
How Do You Ask For a Review?
People and search engines read reviews and look at the star ratings, how recent the reviews are, and the content within the reviews. Reviews are becoming more prominent in online listings and a key factor in your online reputation. Because of that we recommend that you pay attention to your reviews, ask for them and respond appropriately. Ways You Can Ask For a Review It can be quite simple. Continue Reading