Our Top Ten Ideas Other Ideas REMEMBER: Write about something you are passionate about; it will show in your writing. Write to the needs of your readers; they’ll establish you as an expert and look forward to what you have to say. Continue Reading
Marketing
Six Topics that Create a Meaningful Testimonial
To write a great testimonial story or online review for a business you love, it's helpful to include the following six topics. The purpose of a testimonial is to help other people realize the problems the business will help them solve and the fabulous solutions it provides! When you are writing a testimonial for business these six steps are an easy way to make sure you are sharing appropriate Continue Reading
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Struggling with Ideas for Content Creation?
Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
Does it really matter if my marketing materials are consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that your Continue Reading
How to Get in Front of Tons of New Customers
Feel like it’s time to crank up sales? Now’s the time, since you have a solid foundation in place and are meeting the needs of those actively searching for you! Get ready to build your online brand recognition with Passive Marketing. The beauty of this next step is making sure your company, products, or services are recognizable and far reaching to those who may not even realize that you have what Continue Reading
