People and search engines read reviews and look at the star ratings, how recent the reviews are, and the content within the reviews. Reviews are becoming more prominent in online listings and a key factor in your online reputation. Because of that we recommend that you pay attention to your reviews, ask for them and respond appropriately. Ways You Can Ask For a Review It can be quite simple. Continue Reading
Search Engines
Take Advantage of Google’s Image Ad Extensions
Google Image Ad Extensions Google announced during their most recent Marketing Livestream that image ad extensions are now available for use globally within Google Ads. Image ad extensions allow you to show an image next to your search ads to make them more appealing, which can help increase user engagement with your ads. If you choose to utilize image ad extensions, make sure the images Continue Reading
Try the Google Business Profile Post Option
Google has a feature that will help you catch customers' attention and draw them to your business listing in Google search. You can now post special events, announcements and promotions on your Google listing. If you've already claimed and verified your business/organization you'll be able to create a post immediately. Otherwise, you'll need to complete the claiming process first. How To Continue Reading
The Rise of “Near Me” Searches Increases the Importance of Google Business Listings
People are typing phrases like "hardware store near me" or speaking into their device "foot doctor nearest me". The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don't pertain to them, and an attempt to cut through the clutter and get to the Continue Reading
Reviews Show Right in Google Maps!
If you don't have a Google Business Profile for your business, now is the time to create one! Having a listing will allow you to take control of your business's online reputation and make sure that potential customers are seeing the best reviews of your business. Once you have a listing, you can start monitoring your reviews, responding to them, and publicly thanking your loyal customers. If Continue Reading
Get Google’s Data the Easy Way
Google Analytics is an incredibly useful tool that can provide you with lots of valuable data about your website, but are you taking advantage of all it can do? If you don't have time or interest in learning the DIY aspects of Google Analytics, you can still access all of this information easily. It will help you measure your traffic and get a much better understanding of how well your site is Continue Reading
