Social Media
Getting Started on Instagram
If you're a small business looking to get started on Instagram, here is a list of things you can do. Like all things, creativity, humor, charm, uniqueness, and the power of being part of a community will all work in favor of any business or organization considering Instagram. Remember that the most important thing you can do on any social media channel, including Instagram is be engaging. If Continue Reading
Content Marketing Essential: Google Alerts
As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Why set up Google Alerts? Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more. Once you start using Google Continue Reading
Do Not Require People to Share as Part of Your Facebook Contest
Not so fast! Sharing isn't always a great idea. Since we could walk or talk, we've been taught that sharing is a good thing. When social media entered the marketing scene, we couldn't encourage sharing enough. After all, it's word-of-mouth marketing that propels social media and sharing is a huge part of telling others what you love, endorse, and trust. It seems then that asking someone to Continue Reading
No Recent Reviews On Facebook Or Google Is A Problem And Here’s Why
A business who once got a few reviews or maybe even a lot of reviews but hasn’t got any for a long time is facing a problem. You may be thinking to yourself, how is this an issue? Reviews are very important and as it turns out, no recent reviews on Facebook, Google, or any place else around the web is actually problematic and here’s why. With 97% of people reading reviews on local businesses, a Continue Reading
