"Can you send us your logo in vector format?" If you've ever received this request and felt a pit in your stomach, you're not alone. Most business owners have no idea what a vector image is, whether they have one, or why it matters. Here's the truth: Not having vector files of your logo and brand assets can cost you money, limit your marketing options, and make your brand look less Continue Reading
Design
Visual Hierarchy In Design: Guiding User Attention
Capturing and holding a user’s attention is a key challenge in design. Whether designing a website or a print piece with lots of information, visual hierarchy helps direct focus to the most important elements. By arranging text, images, and other design elements, you can make users engage with your content in a meaningful way. What is Visual Hierarchy? To start off, let’s define visual Continue Reading
Psychology of Color
Color is a powerful tool in graphic design. The psychology of color plays a crucial role, yet many people don't realize the importance of color and why it's necessary to carefully consider what colors represent a company. Different colors evoke emotional responses, allow companies to connect with their audiences, and create a cohesive brand color palette that enhances recognition and Continue Reading
Logo Design Variations: Why One Size Doesn’t Fit All
Updated: 01/27/2026 Your logo represents your company, but one size doesn’t always fit all when it comes to branding across multiple platforms. From social media to business cards, flyers, and your website, your logo needs to be adaptable while maintaining brand consistency. That’s where having multiple logo variations comes in. Maintaining Brand Identity A brand’s identity should Continue Reading
5 Web Design Trends for 2025
Trends to be on the lookout for this year! In 2025, we will see a variety of website trends ranging from AI-powered features to changing aesthetic preferences. At Vivid Image, we believe it’s important to stay aware of these trends and incorporate them into your website while maintaining a strong focus on user experience. In this post, we’ll explore some of the top trends we’ve seen and expect Continue Reading
How to Make Awesome Social Media Graphics Without PhotoShop
Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
