Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficent as possible and make quick, original images on their own. But here is the good news for marketers and community managers: there is a lot we can do to create social media graphics for Facebook, Twitter, Pinterest, Blogs, and others Continue Reading
Design
What are Pixels, PPI, and DPI?
We love Pixels! When discussing images for your website, we usually tell you a measurement called a pixel. Pixels are the standard measurement used for digital images. They are small squares of color that make us a digital image. If you zoom into a photo you start seeing these small square. PPI (pixels per inch) vs DPI (dots per inch) and who uses them? For a photo to look nice and Continue Reading
What is a Vector Image?
"What is a vector image! I don't know what this is. Do I have one of those? Do I need one?" If you have ever had any graphic design done, you have probably been exposed to the term vector graphic and had these kinds of questions. Don't worry, this is a good thing. Let's start with the basics and learn "what is a vector image!". Raster graphics vs Vector graphics Raster graphics ( jpg / Continue Reading
If You’re Using an Image You Found on the Web, You’re Stealing
Do you know the rules behind using images and graphics from the web? How about the differences between a copyrighted photo and one under a Creative Commons license? I would like to introduce you to a two part series on using images found on the Internet. The information applies taking an image you find online and posting on social media, your blog, or any other marketing materials. Let's start Continue Reading
Free Fonts and Graphics Guidance in Today’s World
Right now we are all navigating some interesting times that are possibly requiring your businesses to operate a little different (or maybe a lot different). This may include needing to help with your marketing or pulling in someone at your organization who hasn't worked with it as much. If this is something you have had somebody else doing for a period of time, there may be a few things to be Continue Reading
Accessibility is NOT Just for People with Disabilities
Accessible websites can help more of your users than you think! Have you ever wondered what the big fuss is about accessibility and if having an accessible website is really necessary? I am here to tell you that it is. You may think that the number of people with a disability requiring an accessible website is small, but the actual number of people who may benefit from an accessible site Continue Reading