Sometimes online marketing seems fulls of terms which are confusing for a business owner who is just starting their web journey. Do you remember the first time you had to "look something up?" You used a dictionary, a thesaurus or even an encyclopedia, remember those? Now what do you do? Google it? Here's a "What Does This Mean?" glossary for web analytics. Abandon - Continue Reading
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The Rules for Recycling Blog Posts
Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative! There are many ways to draw attention to older articles, such as; Continue Reading
How to Grow Your Evergreen Blog Content
There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content! What is Evergreen Content? Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is Continue Reading
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Today’s Marketplace is Too Competitive to Be Wasting Money
Maybe you've experienced this yourself? You get an email that catches your attention and promises all kinds of incredible marketing results for your company. Business owners are often solicited to pay for various marketing tactics without a proven plan to follow. Convinced to buy, you're often left feeling like a heavy "FOG" is impairing your sight and you have no clue if your business is Continue Reading
5 Tips for Effective Calls to Action
Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence. It's important that you choose clear CTA's and place them strategically within your site. Calls to Action help create a sense of urgency, and guide the user to take a specific next step resulting in a conversion that meets or exceeds the goals you Continue Reading