What Will Improve My Website's UX? There is a long list of practices, processes and user research that should be considered when designing for user experience. To give you a quick idea, below are just a few examples of what should be considered when creating your website for your target users. It is imperative that you place your audience at the forefront of your mind when making any website Continue Reading
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How to Identify a Legitimate Domain Name Bill
Whether it’s a scam or a questionable tactic from a lesser-known domain company competing for business, the trick of sending official-looking letters and emails to domain name holders has been around for years. We still see this questionable tactic when clients forward us invoices, wondering if it is something they need to pay. Your domain name is a valuable asset of your company, and you need Continue Reading
The Rules for Recycling Blog Posts
Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative! There are many ways to draw attention to older articles, such as; Continue Reading
How to Grow Your Evergreen Blog Content
There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content! What is Evergreen Content? Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is Continue Reading
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Today’s Marketplace is Too Competitive to Be Wasting Money
Maybe you've experienced this yourself? You get an email that catches your attention and promises all kinds of incredible marketing results for your company. Business owners are often solicited to pay for various marketing tactics without a proven plan to follow. Convinced to buy, you're often left feeling like a heavy "FOG" is impairing your sight and you have no clue if your business is Continue Reading
