Google Analytics is an incredibly useful tool that can provide you with lots of valuable data about your website, but are you taking advantage of all it can do? If you don't have time or interest in learning the DIY aspects of Google Analytics, you can still access all of this information easily. It will help you measure your traffic and get a much better understanding of how well your site is Continue Reading
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Malware Protection: What You Need to Know
When in doubt, don’t click the link Whether the link is on an official looking website or in an email that looks like it came from the right people, always make sure you trust the source of any link you click on. When in doubt, do a Google search for the company in question and go through their website to find what you’re looking for, rather than following a link. Beware of piggy back Continue Reading
What is Phishing?
Phishing is a deceptive act in which unsavory individuals try to obtain your personal information, such as passwords and financial information. Phishing attacks usually come in the form of an email pretending to be from an official site, such as your bank, but instead lead to a fake website that looks very much like the real one. Identity theft has been around for a long time and phishing is Continue Reading
Five SEO Essentials Made Easier with WordPress
Much of what we need to do with SEO starts with marketing essentials - insight, creative writing, and the right tools. These five SEO essentials are easy to implement if you have a Wordpress website because you can easily add and edit page content, including title tags, meta description, and alt tags. Before you begin, you must know who you are writing to (target audience), and what you are Continue Reading
How to Write an “About Us” Page That Doesn’t Stink
Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually Continue Reading
Quick Tips for a BIG Impact on Your SEO
If your website has some outdated content, broken links, or missing images, these are relatively quick and easy fixes that can impact SEO in a big way. Also, being aware of the basics helps you prevent issues that can have a negative impact on your website performance such as creating broken links or 404 pages by deleting pages or posts without putting redirects in place. You'll also want to Continue Reading
