Even if you have a rocking website, you may want to consider driving some targeted web traffic to a landing page instead of always to your homepage. A landing page can allow you to give a specific audience a targeted message about the product line or unique offer that they are most interested in, while generating leads, and giving you measurable results of your marketing efforts. Marketer, Continue Reading
Websites
Links and Republishing Articles: Can I Republish an Article?
Can I republish an article on my website? We commend you for asking this question, as it’s critical to pay close attention to copyrights and follow proper Internet marketing protocol. Here are the most common questions people have about posting content on their own websites. Links: A link is defined as using another website URL in your content to direct your users to another page on the Continue Reading
Ten Reasons to Blog
Why Blog? In a nutshell, blogging is adding fresh, relevant content to your website on a regular basis. Feel like you are in an industry where "nobody is blogging"? This is not an excuse for you to follow suit, but an opportunity to stand out to your customers, prospects, stakeholders, and search engines! Reasons to Start a Company Blog Now: There are so many great reasons to blog! But Continue Reading
If You’re Using an Image You Found on the Web, You’re Stealing
Do you know the rules behind using images and graphics from the web? How about the differences between a copyrighted photo and one under a Creative Commons license? I would like to introduce you to a two part series on using images found on the Internet. The information applies taking an image you find online and posting on social media, your blog, or any other marketing materials. Let's start Continue Reading
eCommerce Platforms: Decide What’s Best for Your Business
WooCommerce WooCommerce is one of the top eCommerce platforms when looking at market share. It is the primary eCommerce platform that is used with WordPress sites. WooCommerce was created by Automattic (the same creators as WordPress) which makes WooCommerce a great choice for adding eCommerce to a WordPress website. Pros Cons Shopify Shopify is another top Continue Reading
I Would Clear My Cache If I Knew What That Meant
We all know that IT professionals speak their own language. It can be frustrating when an IT person casually recommends a simple fix and you still have no idea what they are talking about. I see this happen many times a day when an IT person says this, "that's a browser issue, just clear your cache." So let's make life easier for everyone and translate exactly "how to clear your cache". What Continue Reading
