We get it. It's tempting to Google your business to see how your site is doing, and it may seem like a harmless thing to do, but it's not a good idea, and we'll explain why this is a futile and detrimental thing to put your website (and yourself) through. Google is an ever-changing, omnipresence that puts every ounce of its existence into being the best search engine out there. On that premise, Continue Reading
Search Engines
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
An Introduction to Google Ads
What are Google Ads? The easiest explanation is that it is an online advertising platform. Like every online marketing platform, things are certainly a bit more complex than that. But the following information is meant to help provide you with an introduction to Google Ads, how they can be used, why they work, and where to get started. So let's jump in and find out more about how you can use Continue Reading
Top Tips for Fixing Broken Links on Your Website
Fixing broken links on your website is an essential part of regular website maintenance that significantly impacts both user experience and SEO results. Over time, links within your website content can become outdated and incorrect, leading users to error pages, which can be frustrating. Nobody wants to irritate customers and prospects with a bad user experience. Once broken links are identified, Continue Reading
Prove to Your Boss that PPC is the Way to Go!
Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness. Fortunately, we've got a few powerful reasons for you to use to help convince your team that it's time to Continue Reading
The Quickest Way To Keep Your Customers Informed
Your online presence matters now more than ever. When potential customers search for your business, their first impression is often your Google Business Profile. Keeping it up to date with accurate information is crucial for building and maintaining trust. From regular business hours to temporary information, every detail counts. Here are some tips to ensure your customers stay informed: If Continue Reading
