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A computer monitor displays a website from Rural Computer Consultants, Inc., with the slogan Making Propane Sexy and the phrase THE REVOLUTION HAS BEGUN on a blue background, prompting viewers to consider questions like "Do I need a landing page?" while exploring their innovative services.

July 16, 2026 by Amanda Caven

Do I Need a Landing Page If I Already Have a Website?

A Landing Page Helps Turn More Visitors into Customers Yes. Even if you have a great website, a landing page can improve your marketing results. Instead of sending every visitor to your homepage, a landing page delivers a focused message designed for one audience, one offer, and one specific action. That often leads to more leads, more conversions, and better insight into what's working. If Continue Reading

Filed Under: Marketing

5 star reviews

July 16, 2026 by Heidi Arndt

Do I Need a Perfect 5-Star Rating for Customers to Trust My Business?

A 4-Star Rating Can Still Build Trust. Here's Why. No. A perfect 5-star rating isn't necessary to earn customers' trust. Businesses with ratings between 4.0 and 5.0 are generally viewed as highly reputable. What builds trust isn't a flawless score, but a consistent history of positive reviews from real customers. Customers understand that no business is perfect, and a mix of authentic reviews Continue Reading

Filed Under: Reviews, Social Media

A screenshot of an email and a notification about losing control of a Facebook business page, with the words This Or That? across the center on a gray banner and arrows pointing to both messages.

July 9, 2026 by Beth Gasser

Why Was I Removed as an Admin of My Facebook Business Page?

If Facebook notified you that you've been removed as an admin of your Business Page, you probably have not lost access. Facebook appears to be transitioning existing Business Pages into an associated Meta Business Manager, and your permissions have simply been moved rather than removed. While another administrator can intentionally remove your access, that is different from the widespread Continue Reading

Filed Under: News

A person uses a smartphone, tapping a digital display with five gold stars, representing a high rating—demonstrating how to use Google reviews. Floating icons show customer reviews and ratings in the background.

July 14, 2026 by Taryn Ziesmer

How Can I Use Google Reviews to Improve My Business?

Google Reviews Can Do Much More Than Build Your Reputation Google reviews can improve your business by helping you understand what customers value, strengthen your marketing, identify areas for improvement, support employee training, improve local SEO, and build trust with future customers. Instead of looking only at your star rating, use customer feedback to make better business decisions and Continue Reading

Filed Under: Marketing, Reviews

A gold laurel wreath surrounds five stars, the Vivid Image logo, and the text Reputation Award, celebrating excellence. A silver star at the bottom highlights 2026.

June 25, 2026 by Katie Mayland

MVEC Named the Next Vivid Reputation Award Winner

Recognizing a Cooperative That Puts Members First At Vivid Image, we believe exceptional online reputations are built through consistent service, authentic customer experiences, and a commitment to listening. That's why we're excited to recognize Minnesota Valley Electric Cooperative (MVEC) as our latest Vivid Reputation Award recipient. MVEC has demonstrated what it means to put members Continue Reading

Filed Under: News

Illustration of a person with a backpack pointing at a large map marker positioned on an unfolded orange map, symbolizing navigation or finding a location.

June 25, 2026 by Kori Sanders

Why You Should Pay for Discovery Before Spending a Dime on Marketing

Don't Pay for a New Website or Marketing Campaign Until You Have a Map Paid discovery is the step that stops you from wasting your budget on guesswork and gives you a clear, actionable plan built around your actual business. The First Thing You Want is a Number We hear it all the time: "Can you just give us a quote?" Of course, you want a number. You have a budget, or you're trying Continue Reading

Filed Under: Marketing, News, Resources

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