Let Your Work Take the Spotlight Videos that show your face, or your team's faces, are what typically perform the best on social media. People enjoy seeing the real people behind a business, and a familiar face builds trust quickly. However, not everyone is comfortable being on camera, and that's okay. You don't have to be on camera to make short-form video work for your business. There are Continue Reading
Marketing
How Do I Use Google Alerts for My Business?
Set It Up Once and Let Useful Updates Come to You Google Alerts is a free Google tool that emails you when new web pages, news stories, or blog posts mention a word or phrase you choose. Set up alerts for your business name, your competitors, and the topics your customers care about, and useful information will land in your inbox without you searching for it every day. All you need is a Google Continue Reading
Why Did I Get a Bill From a Directory Company I Don’t Recognize?
Some online business directory companies use questionable business tactics to get your business. Pay attention to the invoices you receive and make sure you're paying for services you've requested and agreed to receive. This is advice that can be applied in many aspects of life, but today we're talking about bills that you might receive from business directory or online listing Continue Reading
How Can Google Alerts Help My Content Marketing?
A Free, Easy Source of Fresh Ideas for Your Blog and Social Media Google Alerts helps your content marketing by delivering blog ideas, content to share on social media, competitive research, and customer insight straight to your inbox. The free Google tool emails you the latest relevant results for the search terms you choose, so you always have something timely to write about or share. Once you Continue Reading
Why Isn’t My Website Converting?
It Could Be Your Homepage Messaging If your website isn't converting visitors into leads or customers, unclear homepage messaging is often the reason. Within seconds of landing on your site, visitors should understand who you help, what problem you solve, and what they should do next. If they can't answer those questions quickly, many will leave before exploring the rest of your website. Many Continue Reading
Do I Need a Landing Page If I Already Have a Website?
A Landing Page Helps Turn More Visitors into Customers Yes. Even if you have a great website, a landing page can improve your marketing results. Instead of sending every visitor to your homepage, a landing page delivers a focused message designed for one audience, one offer, and one specific action. That often leads to more leads, more conversions, and better insight into what's working. If Continue Reading
