Have you ever used a social media calendar for your business or organization? If not, I recommend you try it. You can save yourself time and create social media posting consistency that can improve your engagements and reach on social media. How is that possible? Keep reading to learn more! What is a Social Media Calendar A social media calendar can come in many forms, but they all serve the Continue Reading
Archives for August 2022
Why You NEED to Clean Your Email List
How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading
Good Content Positively Affects Google Ads
How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading
5 Ways Employee Retention & Turnover Affect Your Marketing
We certainly wish for you a high staff retention rate, but turnover happens at all companies. Some employees move on, and when that happens, it's important you take action to protect your company and its reputation. After all, everything you do is marketing, and we want the very best competency and credibility for your business moving forward. Why Does It Matter? Digital marketing is all Continue Reading
Yes! You Can Repurpose Blog Content
Repurposing blog content is smart, and you can look at it two ways. You can repurpose your older blog content in new places such as social media and emails to your clients. The other way is today's focus, and that is repurposing old blog posts into new ones! Recycling content is a great way to come up with fresh content, as long as you take the time to follow the tips in today's Marketing Minute. Continue Reading
Is Social Media Right for Your Business?
Social media is a very general term and isn't limited to Facebook or YouTube. In fact, there are hundreds of different social media platforms from which to choose, and the challenge is determining which is best suited to your business, goals, and target market. Remember, social media is a shift in how people interact, share information and choose to communicate. Your business already does those Continue Reading
