Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
Archives for September 2022
Top Facebook Mistakes You Don’t Want to Make
Don't Make These Mistakes The #1 Mistake You Don't Want to Make? No Cover Image: There’s got to be something you can use! Don’t leave your cover image blank. You need this space to make a good first impression. You don’t have to have a big budget or be a designer to take advantage of the cover image space. You get one chance at a first impression, so don’t blow it. Continue Reading
Another Reason to Care About Reviews
Google is always changing something. “Reviews from the web” adds reviews from other websites, on Google’s search results Knowledge Panel. When you search Google for a business, Google displays the business’ address, phone number, hours, website and various other information. This space is referred to as a Knowledge Panel. A Knowledge Panel should provide you with the information you need to find a Continue Reading
Does it really matter if my marketing materials are consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that your Continue Reading
How to Get in Front of Tons of New Customers
Feel like it’s time to crank up sales? Now’s the time, since you have a solid foundation in place and are meeting the needs of those actively searching for you! Get ready to build your online brand recognition with Passive Marketing. The beauty of this next step is making sure your company, products, or services are recognizable and far reaching to those who may not even realize that you have what Continue Reading
Google’s Hate Speech Policy Expansion
Content that promotes hatred, violence, & attacks against groups of race or ethnicity, age, religious beliefs, disability, gender, sexual orientation, gender identity, or veteran status is considered hate speech. Google has been adding on to their hate speech policy. Most individuals and businesses don’t want their ads to be shown next to content that doesn’t coordinate with their core Continue Reading
