Unlike mass emails sent in Phishing scams, Whaling involves targeted emails to specific people and roles within companies or organizations. They are not mass sent like Phishing emails and require vigilance and education by everyone who is part of a business in some capacity. Steve and Justin explain in more detail "What is Whaling", who they target, and how you can avoid falling for the fake Continue Reading
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5 Tips for Creating a Social Media Calendar
Are you struggling to keep track of your social media posts? Are you feeling overwhelmed by the thought of having to create new content every day? If so, you need a social media calendar! A social media calendar will help organize your thoughts and make it easier for you to plan out your content. In this blog post, we will discuss five tips for creating a social media calendar that works for Continue Reading
Get Google’s Data the Easy Way
Google Analytics is an incredibly useful tool that can provide you with lots of valuable data about your website, but are you taking advantage of all it can do? If you don't have time or interest in learning the DIY aspects of Google Analytics, you can still access all of this information easily. It will help you measure your traffic and get a much better understanding of how well your site is Continue Reading
Malware Protection: What You Need to Know
When in doubt, don’t click the link Whether the link is on an official looking website or in an email that looks like it came from the right people, always make sure you trust the source of any link you click on. When in doubt, do a Google search for the company in question and go through their website to find what you’re looking for, rather than following a link. Beware of piggy back Continue Reading
Meta + Facebook Tools for Marketers
As Facebook rebrands and adds new features and apps, there may be some tools in the Meta Business Suite and in the Meta umbrella overall that you may not be aware of. Let's take a look! Meta RebrandingPost PlannerCreator StudioMeta InboxVideo CaptioningReelsIG Video Meta & Facebook Tools & Updates that Marketers Should Know About: Meta Rebranding (Meta umbrella over Facebook & Continue Reading
Avoid Duplicate Content on your Website
Do you have multiple pages on your website with similar information? Why should people or search engines choose one page over another? It can be hard to decide and that is why you should avoid having multiple pages on your website with identical information featured on them. Make your content unique to have the biggest impact online. Be unique. Avoid duplicate content. Search Engine Continue Reading
