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A computer monitor displays graphic design software with various images and color palettes, including photos, geometric patterns, and text, on a light-filled desk.

January 9, 2026 by Amanda Caven

What are Pixels, PPI, and DPI?

Updated 1/9/2026 We love Pixels! When discussing images for your website, you'll often hear us reference pixels. Pixels are the standard measurement used for digital images. These are the smallest building blocks of digital images. Every photo you see on your computer or phone is made up of these very tiny colored squares, and if you zoom in on a picture, you'll start seeing these small Continue Reading

Filed Under: Design

Larger piece of pie

September 2, 2022 by Vivid Image

It’s OK to Get More Than Your Share of Pie

With a solid foundation in place, your next step is the one that excites small businesses the most. Business owners are ready to start driving traffic to their websites right away. With our proven Marketing Method as your guide and taking steps in the right order, you'll be ready for what's coming next without burning through cash and wasting precious time on the wrong efforts. Get ready to Continue Reading

Filed Under: Marketing

A wide, neatly mowed grass field with a checkerboard pattern created by alternating light and dark green stripes in diagonal rows.

November 2, 2023 by Heidi Arndt

It’s What Happens BEFORE & AFTER your Website Goes Live that Makes All the Difference

Unless you’re Google, your new site is not the Field of Dreams and just by building it does not guarantee they, your customers, will come. Plan Before Your Site Goes Live With that said, let’s briefly discuss why a marketing plan needs to be taken into consideration when planning a new website so you can meet and hopefully exceed your expectations. A common thought may be, “Well my Continue Reading

Filed Under: Marketing

Social media calendar

February 6, 2024 by Heidi Arndt

Use a Social Media Calendar to Engage Clients & Prospects

Have you ever used a social media calendar for your business or organization? If not, I recommend you try it. You can save yourself time and create social media posting consistency that can improve your engagements and reach on social media. How is that possible? Keep reading to learn more! What is a Social Media Calendar A social media calendar can come in many forms, but they all serve the Continue Reading

Filed Under: Social Media

Email lists

July 29, 2025 by Vivid Image

Why You NEED to Clean Your Email List

How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading

Filed Under: Email

google ads landing pages

February 22, 2023 by Amanda Caven

Good Content Positively Affects Google Ads

How Great Content Improves Your Ad Performance When Google recognizes that your landing page content matches the search queries and ad content well, your quality scores improve. When quality scores improve, it contributes to a higher ad rank. A higher ad rank will increase the chances that your ad will achieve a higher ad position, heighten your ad auction eligibility, potentially lower your Continue Reading

Filed Under: Search Engines

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