WooCommerce WooCommerce is one of the top eCommerce platforms when looking at market share. It is the primary eCommerce platform that is used with WordPress sites. WooCommerce was created by Automattic (the same creators as WordPress) which makes WooCommerce a great choice for adding eCommerce to a WordPress website. Pros Cons Shopify Shopify is another top Continue Reading
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Do’s & Don’ts of Email Marketing
The number one problem with email marketing is knowing when to limit your content in order to get the best response. Follow these simple tips to get more efficient results! Tips to Better Emails #1: Determine ONE Goal of the Email Think about the reason you are sending the email in the first place. DO: Pick a specific goal for sending: DON'T: #2. Provide Crystal Clear CTA’s Continue Reading
The Best LinkedIn Tip Ever: Create a Profile for Sales
By following these simple tips, you can create a LinkedIn profile that will help you generate more sales leads. So what are you waiting for? Get started today! Continue Reading
Handling Negative Comments
Take charge of your reviews! One of the most paralyzing aspects of using social media is anticipating negative comments. While negative comments are a reality of putting yourself out there online, one thing is true. Customer comments will happen whether you or your business are there or not. Negative and positive comments by customers are nothing new. From standing by the horse and buggy, while Continue Reading
I Would Clear My Cache If I Knew What That Meant
We all know that IT professionals speak their own language. It can be frustrating when an IT person casually recommends a simple fix and you still have no idea what they are talking about. I see this happen many times a day when an IT person says this, "that's a browser issue, just clear your cache." So let's make life easier for everyone and translate exactly "how to clear your cache". What Continue Reading
Marketing When Times are Tough
If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading