"Can you send us your logo in vector format?" If you've ever received this request and felt a pit in your stomach, you're not alone. Most business owners have no idea what a vector image is, whether they have one, or why it matters. Here's the truth: Not having vector files of your logo and brand assets can cost you money, limit your marketing options, and make your brand look less Continue Reading
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The Five Timeless Truths for Business Leaders (In the Age of AI and Beyond)
Wise Leaders Double Down on Timeless Truths In a world obsessed with the next big thing (AI tools, marketing hacks, "future-proof" strategies) it's easy to feel pressured to chase every trend. But if there's anything I've learned leading Vivid Image (and helping other business owners do the same), it's this: The real advantage isn't in what changes. It's in what never does. Story Continue Reading
What AI Knows About Your Business (And Why It Matters)
What AI Knows About Your Business (And Why It Matters) When someone searches for a business like yours today, they might not even visit your website. Instead, they're asking AI tools like ChatGPT or Google Gemini to give them quick answers and recommendations. Here's the big question: What does AI say about your business when customers ask? This matters because AI is quickly becoming the Continue Reading
Hutchinson PRCE and Thumbs Up Both Selected to Receive $250
It's important for us at Vivid Image to give back We want to show our support to the communities we live in and to the organizations and teams that our staff are involved in. Kori Makes a Donation to Hutchinson PRCE This month we're proud to show our support for two great organizations, starting with Kori Sanders our Vice President at Vivid Image. She selected Hutchinson PRCE to be Continue Reading
How Do I Get More People to My Facebook Event?
Getting RSVPs on Facebook Isn’t Automatic. If you are organizing an event, whether you are a small business, nonprofit, or community group, posting it on Facebook is a logical first step. But here is the truth: just creating the event is not enough. Unless you actively promote it, Facebook Events will not magically fill seats. In this post, we will walk you through what really works, and what Continue Reading
Why Shouldn’t I Google My Own Business
Don't Google Your Own Business & Here's Why We get it. It’s tempting to Google your business name to see how your site is doing. It may seem like a harmless thing to do, but in reality, it can be detrimental to your website’s performance. Google is constantly evolving, with algorithms that change almost daily, and what you see when you search is not always what your customers see. If you Continue Reading
