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A person uses a smartphone, tapping a digital display with five gold stars, representing a high rating—demonstrating how to use Google reviews. Floating icons show customer reviews and ratings in the background.

August 19, 2026 by Taryn Ziesmer

How Can I Use Google Reviews to Improve My Business?

Google Reviews Can Do Much More Than Build Your Reputation Google reviews can improve your business by helping you understand what customers value, strengthen your marketing, identify areas for improvement, support employee training, improve local SEO, and build trust with future customers. Instead of looking only at your star rating, use customer feedback to make better business decisions and Continue Reading

Filed Under: Reviews

foundational marketing to avoid wasting money throwing cash away

July 30, 2026 by Beth Gasser

Why Does My Marketing Feel Like a Waste of Money?

The Short Answer If your marketing feels like it's costing more than it's delivering, the problem often isn't the individual marketing tactics. It's that they aren't built on a strong foundation or following a proven strategy. Before investing in more advertising, social media, email marketing, or other campaigns, make sure your website, messaging, online presence, and customer experience are Continue Reading

Filed Under: Marketing, Websites

A gold laurel wreath surrounds five stars, the Vivid Image logo, and the text Reputation Award, celebrating excellence. A silver star at the bottom highlights 2026.

August 19, 2026 by Katie Mayland

MVEC Named the Next Vivid Reputation Award Winner

Recognizing a Cooperative That Puts Members First At Vivid Image, we believe exceptional online reputations are built through consistent service, authentic customer experiences, and a commitment to listening. That's why we're excited to recognize Minnesota Valley Electric Cooperative (MVEC) as our latest Vivid Reputation Award recipient. MVEC has demonstrated what it means to put members Continue Reading

Filed Under: News

Illustration of a person with a backpack pointing at a large map marker positioned on an unfolded orange map, symbolizing navigation or finding a location.

June 25, 2026 by Kori Sanders

Why You Should Pay for Discovery Before Spending a Dime on Marketing

Don't Pay for a New Website or Marketing Campaign Until You Have a Map Paid discovery is the step that stops you from wasting your budget on guesswork and gives you a clear, actionable plan built around your actual business. The First Thing You Want is a Number We hear it all the time: "Can you just give us a quote?" Of course, you want a number. You have a budget, or you're trying Continue Reading

Filed Under: Marketing, News, Resources

A magnifying glass focuses on one of four wooden blocks, each with a simple white person icon, against a bright yellow background.

August 19, 2026 by Beth Gasser

How Can I Make Hiring Go Faster?

Hiring Goes Faster When You Remove the Barriers Hiring can go faster when qualified candidates can find your job, understand why they should work for you, and apply without unnecessary frustration. If you're struggling to fill open positions, the problem often isn't a lack of applicants. It's that your hiring process is creating barriers before the right people ever apply. Start by asking Continue Reading

Filed Under: Marketing, News

A blue circle with a white wheelchair accessibility icon overlays a faint outline of a laptop with code brackets on its screen in the background.

September 3, 2026 by Karissa Gumbusky

Website Accessibility: What Is It and Why Does It Matter?

Have You Ever Wondered What All the Talk About Website Accessibility Is About? Is it really that important? The answer is a resounding yes! You might think only a few people need accessible websites, but you'd be surprised by how many benefit. The US Census shows that 19% of the US population—that's about 57 million people—reports having a disability. And 12.6% of those have a severe Continue Reading

Filed Under: News, Websites

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