People are typing phrases like "hardware store near me" or speaking into their device "foot doctor nearest me". The way we search has changed forever, and search engines like Google are continually trying to keep up with our habits. The rise in this type of search really means people are tired of search results that don't pertain to them, and an attempt to cut through the clutter and get to the Continue Reading
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Fishing for Quality Leads
Living in the Land of 10,000 Lakes gives us Minnesotans countless opportunities to hone our fishing skills to catch a delicious meal to feed our families and friends. As true Minnesotans, we are typically taught at a young age how to bait a hook, but most importantly what bait to place on that hook. Earthworms for Panfish, minnows for Walleye, nightcrawlers for Bass, etc. Depending upon your Continue Reading
Building Relationships to Build Business
You may have noticed that the culture at Vivid Image is, well a little bit “different”. Vivid Image staff is very intentional about finding our true leadership gifts and communication styles so that we can make the best team. "Our culture is built on authenticity, where our work is truly an extension of our true selves. Being part of such a supportive team is what motivates me every Continue Reading
Marketing When Times are Tough
If you’re part of a business or organization that’s been around a very long time (or even existed during the great recession of 2007-2009), you’ve likely experienced a rough financial patch or two. Most organizations can handle a little ebb and flow, but when revenue falls short of the target for too long, tough decisions sometimes have to be made. And while sometimes it’s necessary to analyze Continue Reading
General Data Protection Regulation (GDPR): If you Have a Website, it Likely Affects You
If you follow any type of news or business outlets, you’ve likely heard rumblings of the General Data Protection Regulation, or GDPR. This landmark piece of legislation regarding data privacy rights of anyone in the European Union was passed back in April of 2016, but officially took effect on May 25, 2018. The primary purpose of the GDPR is to give those in the EU more control over their Continue Reading
What is Whaling?
Whaling Gets Specific to People at a Company Unlike mass emails sent in Phishing scams, Whaling involves targeted emails to specific people and roles within companies or organizations. They are not mass sent like Phishing emails and require vigilance and education by everyone who is part of a business in some capacity. Steve and Justin explain in more detail "What is Whaling", who they Continue Reading
