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A person holds a tablet displaying a “Website Speed Optimization” screen with a colorful speedometer gauge and a loading speed of 94%. The tablet is on a wooden desk with a keyboard, notepad, pen, and a cup of coffee.

December 17, 2025 by Vivid Image

Website Performance: The Hidden Factor That Can Effect Reputation and Sales

Why We Prioritize Website Optimization Because, in today's fast-paced digital world, your website is often the first impression potential customers have of your business. What many business owners don't realize is that website performance isn't just a technical consideration. It directly impacts your bottom line and brand reputation. The Speed-Trust Connection When a visitor lands on your Continue Reading

Filed Under: News

Two photos below a Dollars for Scholars logo feature recipients on stage shaking hands with presenters and accepting awards in front of a blue curtain and podium.

December 17, 2025 by Vivid Image

Dollars For Scholars Selected to Receive $250

It's important for us at Vivid Image to give back We want to show our support to the communities we live in and to the organizations and teams that our staff are involved in. This month we are proud to sponsor educational goals. Amber Makes a Donation to Dollars for Scholars Amber Erickson is our Client Success Director at Vivid Image, and she has selected Hutchinson High School Continue Reading

Filed Under: Charitable Giving, News

Two people stand indoors, smiling and holding glass awards. The man on the left wears a white cap, glasses, and a striped polo shirt, while the woman on the right has long brown hair and is dressed in a black jacket.

December 17, 2025 by Vivid Image

RCC & Vivid Image Win Award for “Making Propane Sexy”

The Story Behind "Making Propane Sexy" The "Making Propane Sexy" campaign began as a bold rallying cry from Freddie Ridler, Head of Business Growth at Rural Computer Consultants, at the 2022 National Propane Gas Association (NPGA) Southeastern Expo. Freddie had been brainstorming ways to shake up the industry's image, wanting something bold, memorable, and fun. So, at the 2022 NPGA Southeastern Continue Reading

Filed Under: News

Woman leaving a 5 star review on google business profile.

December 17, 2025 by Vivid Image

Important Tips for Google Business Profile & Reviews

Maintaining an up-to-date, accurate Google Business Profile (GBP) and gaining reviews are essential for your business. Quality reviews serve as essential trust signals that help AI-powered search algorithms like Google's identify your business as credible and worthy of higher visibility in search results. It's incredibly important not only for Search Engine Optimization (SEO) to significantly Continue Reading

Filed Under: News

empty bowls event featured image

December 17, 2025 by Vivid Image

Empty Bowls Selected to Receive $250

It's important for us at Vivid Image to give back We want to show our support to the communities we live in and to the organizations and teams that our staff are involved in. This month we are sponsoring a favorite local event. Amanda Makes Donation through Empty Bowls Event Amanda Caven is a Digital Marketing Strategist at Vivid Image, and she has selected McLeod Food Shelf & Continue Reading

Filed Under: Charitable Giving, News

Logo Variations text in orange next to images of a phone and laptop displaying Vivid Images digital marketing website and a social media post.

January 28, 2026 by Vivid Image

Logo Design Variations: Why One Size Doesn’t Fit All

Updated: 01/27/2026 Your logo represents your company, but one size doesn’t always fit all when it comes to branding across multiple platforms. From social media to business cards, flyers, and your website, your logo needs to be adaptable while maintaining brand consistency. That’s where having multiple logo variations comes in. Maintaining Brand Identity A brand’s identity should Continue Reading

Filed Under: Design, News

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