The US Department of Justice (DOJ) started enforcing regulations for website accessibility under the Americans with Disabilities Act (ADA) more frequently. Federal, state and local government sites (and those funded by federal, state and local governments) will be the first to be required to follow the new regulations. Private sector business websites will soon follow. Therefore, it is in Continue Reading
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What’s a Mobile First Website?
If you have watched your Google Analytics in the past few years, you may be seeing the trend of mobile users on the rise. In most cases, the majority of website traffic now comes from mobile devices. Because mobile traffic has, and continues to increase, the way we approach website design also changes. Over half of website traffic now comes from mobile devices! When you compare the size of Continue Reading
Don’t Google Your Own Business
It may seem like a harmless thing to do, but it's not a good idea. "I've been Googling my business, and I don't rank in any results!" A word of caution: Don't Google your own business repeatedly to "check" on how you're doing! Why? For those of you who know why you should never do this, let this serve as an important reminder. For the rest of you who haven't heard why this is such a Continue Reading
Understanding Website Accessibility
Removing the Barriers Focus on making your business accessible to all people, in all ways. Accessibility requirements are moving away from the idea of helping people with disabilities find a solution to fit their specific need, and focusing more on removing barriers. If you can determine what things within your business/website may be causing a barrier, finding ways to remove them Continue Reading
Common Terms We Use – Defined
AI stands for Artificial Intelligence, and in marketing it allows companies to deliver highly personalized interactions with customers and prospects. AI can use consumer data hidden in keyword searches, social profiles, and more for a more effective digital experience. ADA Website or having an accessible website enables businesses to be reached and used by more potential customers and limits Continue Reading
Trouble Hiring? Give This a Try!
With the unemployment rate low and ample skilled trade jobs to fill, many people in manufacturing, healthcare, and other specialty industries are ramping up their hiring efforts to reach potential candidates. Throwing more advertising dollars at the problem isn't necessarily the solution if other critical elements are not ready. Yes, Facebook, LinkedIn, & Indeed ads are a way you get the Continue Reading