To write a great testimonial story or online review for a business you love, it's helpful to include the following six topics. The purpose of a testimonial is to help other people realize the problems the business will help them solve and the fabulous solutions it provides! When you are writing a testimonial for business these six steps are an easy way to make sure you are sharing appropriate Continue Reading
Marketing
5 Marketing Life Preservers for Small or Sinking Budgets
Often running a small company or start-up business means you have to market your products or services on a smaller budget for longer than you would like. With today's economy, some marketing budgets are getting cut as business's adjust to a decline or plateau in sales. Whether your foresee your limited budget as being short-term or long-term, you need to be prepared to keep your marketing afloat, Continue Reading
Hiring Help
It seems like everyone is trying to hire, while so many others are offering their analysis of what happened to all the applicants. The flip side is that for a variety of reasons, many people are switching jobs and even professions. The good news is applicants are out there! We're here with practical hiring help ideas that really do work! There are three important questions to ask yourself, Continue Reading
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Struggling with Ideas for Content Creation?
Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
Does it really matter if my marketing materials are consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that your Continue Reading
