It seems like everyone is trying to hire, while so many others are offering their analysis of what happened to all the applicants. The flip side is that for a variety of reasons, many people are switching jobs and even professions. The good news is applicants are out there! We're here with practical hiring help ideas that really do work! There are three important questions to ask yourself, Continue Reading
Marketing
Building Life-Long Customers
With a solid foundation in place and a strategic (and carefully measured) marketing plan in place, you can focus your attention on your loyal customers. These are the people who know, love, and trust you. Loyal customers not only refer you, but they have an emotional connection to your business, staff, and/or products. Loyalty marketing is very different than focusing on the more foundational Continue Reading
Struggling with Ideas for Content Creation?
Sometimes coming up with content ideas can be a breeze, and other times you're stuck scratching your head with no idea where to even begin! One great strategy is to take a look through your most recent keyword research that was completed for your website. Find terms that are trending in your industry, or even questions that your audience is asking. The ideas will start coming to you! Tapping Continue Reading
Why You MUST Keep Your Marketing Materials Consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that Continue Reading
How to Get in Front of Tons of New Customers
Feel like it’s time to crank up sales? Now’s the time, since you have a solid foundation in place and are meeting the needs of those actively searching for you! Get ready to build your online brand recognition with Passive Marketing. The beauty of this next step is making sure your company, products, or services are recognizable and far reaching to those who may not even realize that you have what Continue Reading
It’s OK to Get More Than Your Share of Pie
With a solid foundation in place, your next step is the one that excites small businesses the most. Business owners are ready to start driving traffic to their websites right away. With our proven Marketing Method as your guide and taking steps in the right order, you'll be ready for what's coming next without burning through cash and wasting precious time on the wrong efforts. Get ready to Continue Reading
