A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
Search Engines
Top Tips for Fixing Broken Links on Your Website
Fixing broken links on your website is an essential part of regular website maintenance that significantly impacts both user experience and SEO results. Over time, links within your website content can become outdated and incorrect, leading users to error pages, which can be frustrating. Nobody wants to irritate customers and prospects with a bad user experience. Once broken links are identified, Continue Reading
Prove to Your Boss that PPC is the Way to Go!
Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness. Fortunately, we've got a few powerful reasons for you to use to help convince your team that it's time to Continue Reading
The Quickest Way To Keep Your Customers Informed
Your online presence matters now more than ever. When potential customers search for your business, their first impression is often your Google Business Profile. Keeping it up to date with accurate information is crucial for building and maintaining trust. From regular business hours to temporary information, every detail counts. Here are some tips to ensure your customers stay informed: If Continue Reading
Quick Intro to Navigating GA4
Navigating the Google Analytics (GA4) interface can feel unfamiliar and intimidating, especially if you're just getting started. This quick guide will help you find some of the most useful reports so you can make the most of your analytics data. We’ll show you how to view some of the most important information our clients care about when evaluating their website’s performance. Since there are Continue Reading
What You Need to Know About Google Analytics 4
Google Analytics 4 (GA4) has officially replaced Universal Analytics (UA), which stopped processing data on July 1, 2023. While every website has been relying solely on GA4 for new data for quite a while now, many users are still adjusting to the new interface and features. If you're trying to understand how GA4 differs from the older UA platform or you're still making sense of historical data, Continue Reading
