Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
Social Media
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I |J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all Continue Reading
How to Write Better Blogs on Schedule
Most bloggers will tell you one of their biggest challenges is coming up with engaging blog content on a regular basis. If you have plans for increasing your blog readership or engagement, we can help. Here are a few tips for creating awesome content for your blog and finding a schedule that works for you. Meeting of the Minds It can be very helpful to get the key staff together to Continue Reading
Tips to Grow Facebook Followers
Before you can start engaging fans, you have to get them there. Once you grow Facebook followers, you will split your time between continuing to grow your fan base and engaging with those already there. How to Help People Find Your NEW Facebook Page If you're starting over with a new page because your account was hacked, and you couldn't get it back, make sure you make your accounts Continue Reading
Accessing Your Facebook Admin Panel
Because of all the Facebook scams going on and the critical importance of setting up Two-Factor Authentication, it's imperative you know how to check to see who has full administrative access to your page, where to find Facebook admins, and how to add/remove admins. This will guide you through a process for the following: Find Your Admin Panel You should see your Facebook page as an Continue Reading
Shift in Facebook’s Donation Policy: Third-Party Fees Will Apply
Starting October 31st, verified non-profits on Facebook who have been set up to receive donations from people will need to get set up with Pay Pal Giving Fund, Facebook's chosen new third-party processor. Not only do you need to review and accept these changes, you'll have to get set up with a PPGF account. Unfortunately, the days of non-profits receiving 100% of funds raised (without any fees) Continue Reading
