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A person holds a white card with a simple black line drawing of a bird next to a hashtag symbol, suggesting social media or tweeting.

February 22, 2023 by Beth Gasser

Hashtag Help

Who would have guessed that the pound sign symbol (#) would become so popular as the “hashtag” we know today? It has become part of many of our daily online conversations on social media. The hashtag was first used on Twitter in 2007, but without the hyperlink. Later Twitter embraced the hashtag and automatically created a hyperlink for anything that was preceded by a #. It did not take long Continue Reading

Filed Under: Social Media

good video content

November 28, 2022 by Britt Buxcel

What Makes for Good Video Content

We’ve established why you should create video content for your social media audience, but you are probably wondering what you can record to produce quality video content. Remember, good video content allows you to show off your brand personality and values.  It’s important to think from the perspective of your audience and determine what types of content they want to see from your business. Continue Reading

Filed Under: Social Media

A notebook with colorful sketches and words like “RESEARCH,” “IDEAS,” and “INSPIRATION,” surrounded by glasses, a coffee cup, sticky notes, and crumpled paper, representing brainstorming and creativity.

March 8, 2024 by Beth Gasser

Out of Blogging Inspiration? Here’s 56 Free Blogging Ideas

Our Top Ten Ideas Other Ideas REMEMBER: Write about something you are passionate about; it will show in your writing. Write to the needs of your readers; they’ll establish you as an expert and look forward to what you have to say. Continue Reading

Filed Under: Marketing, Social Media, Websites

A surprised woman with her mouth open raises her index finger, as if she just had an idea. A thought bubble next to her head contains a drawing of a laptop with a play button on its screen.

June 11, 2024 by Beth Gasser

Easy Optimizing for YouTube

It's an excellent idea to take the time to optimize your YouTube channel and videos to help people find you on YouTube if they aren't following a link from your website. YouTube actually does a good job of returning relevant results to users who use its search feature. Therefore, you'll want to do what you can to help your videos show up in search results by following these easy steps for Continue Reading

Filed Under: Social Media

creating video content

May 31, 2024 by Britt Buxcel

Stand Out on Social by Creating Video Content

Reels, Shorts, TikToks, oh my! Everywhere you look on social media, you are met with a video clip that automatically starts playing when you scroll by it. In today's digital age, creating video content is more important than ever before. And when it comes to social media, video content is king. That's because people are more likely to watch a video than they are to read a long blog post or Continue Reading

Filed Under: Social Media

business manager

February 22, 2023 by Beth Gasser

Do I Need Facebook Business Manager?

Facebook has been rolling out all kinds of changes that past few months, from the Meta name change to rolling out tools such as Creator Studio, Business Suite, and more... If you are running Facebook Ads beyond boosted posts, or if you’re an advertiser on Facebook who shares access to multiple pages and ad accounts with other people, it’s a good idea to transition to Business Manager. Continue Reading

Filed Under: Social Media

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