It's an excellent idea to take the time to optimize your YouTube channel and videos to help people find you on YouTube if they aren't following a link from your website. YouTube actually does a good job of returning relevant results to users who use its search feature. Therefore, you'll want to do what you can to help your videos show up in search results by following these easy steps for Continue Reading

Reels, Shorts, TikToks, oh my! Everywhere you look on social media, you are met with a video clip that automatically starts playing when you scroll by it. In today's digital age, creating video content is more important than ever before. And when it comes to social media, video content is king. That's because people are more likely to watch a video than they are to read a long blog post or Continue Reading

Facebook has been rolling out all kinds of changes that past few months, from the Meta name change to rolling out tools such as Creator Studio, Business Suite, and more... If you are running Facebook Ads beyond boosted posts, or if you’re an advertiser on Facebook who shares access to multiple pages and ad accounts with other people, it’s a good idea to transition to Business Manager. Continue Reading

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Twitter Basics Twitter is probably one of the most misunderstood of all the social media tools.  It is very different from Facebook, YouTube or blogging, even though it once called itself “microblogging”.  With the short updates of 280 characters or less, and a vast information network, it seems to take longer to for most people to grasp how Twitter works  and the real value of Continue Reading