Video is essential to successful marketing in today's world. Videos can help you tell your story in a way that the written word cannot. Whether your video focuses on how-to/education, product introductions, testimonials, behind-the-scenes, interviews, or something more on the entertaining side- whatever creative ideas you can dream up, there are so many ways to use your video. Let's take a look Continue Reading
Social Media
Instagram: Reels Basics
If you like to be on the forefront of social media marketing, you might want to check out Instagram Reels if you haven't already. Reels is Instagram (and Facebook's) short-form video platform, and it's definitely gaining traction and being used by businesses and individuals around the world. Reels Changes Instagram Up a Bit! There are some very unique aspects of Reels that include vertical Continue Reading
Social Selling with LinkedIn
Is your Linkedin account feeling a little bit quiet? Are you looking to build your personal brand or company brand, but are not sure how to do it on Linkedin? Here is a daily method of Linkedin marketing for social selling that will help you maximize your Linkedin connections, and turn them into customers or partners rather than just connections. Try this everyday for a month, and let Continue Reading
Users Unknowingly Care About Aspect Ratios
Updated 8/22/25 - So you took our advice and started posting videos on social media. Great! But now you are realizing that your videos aren't getting the engagement you'd hoped for! This could have to do with the aspect ratio or sizing you are using to record your videos! Over 83% of people are using social media on a mobile device instead of a desktop. So we will focus on aspect ratios for Continue Reading
How to Setup Two-Factor Authentication on Facebook
Last Updated: 8/21/2025 Why Two-Factor Authentication & Admin Roles Are Important Setting up Two-Factor Authentication on your Facebook account helps your Facebook profile, Facebook Page or Facebook Business Manager stay secure. If you have any admin roles on your Facebook page, you must have Two-Factor Authentication set up. Check with the other admins on the Facebook page Continue Reading
Hashtag Help
Who would have guessed that the pound sign symbol (#) would become so popular as the “hashtag” we know today? It has become part of many of our daily online conversations on social media. The hashtag was first used on Twitter in 2007, but without the hyperlink. Later Twitter embraced the hashtag and automatically created a hyperlink for anything that was preceded by a #. It did not take long Continue Reading
