Sometimes online marketing seems fulls of terms which are confusing for a business owner who is just starting their web journey. Do you remember the first time you had to "look something up?" You used a dictionary, a thesaurus or even an encyclopedia, remember those? Now what do you do? Google it? Here's a "What Does This Mean?" glossary for web analytics. Abandon - Continue Reading
Social Media
5 Marketing Life Preservers for Small or Sinking Budgets
Often running a small company or start-up business means you have to market your products or services on a smaller budget for longer than you would like. With today's economy, some marketing budgets are getting cut as business's adjust to a decline or plateau in sales. Whether your foresee your limited budget as being short-term or long-term, you need to be prepared to keep your marketing afloat, Continue Reading
18 Twitter Terms: How to Use Twitter for Beginners
Twitter is probably one of the most misunderstood of all the social media tools. It is very different from Facebook, YouTube or blogging, even though it once called itself “microblogging”. With the short updates of 280 characters or less, and a vast information network, it seems to take longer to for most people to grasp how Twitter works and the real value of using it. Continue Reading
Social Media Do’s and Don’ts
Social media is a great tool to help grow an audience, promote events, and advertise sales for your business. It is often the first place many customers go to learn about your business's activities. This means that it is of vital importance that you keep your platforms up to date with hours and services, post regularly to maintain a spot in the algorithm, and engage with your community to show Continue Reading
The Rules for Recycling Blog Posts
Can blog posts be recycled and used again? In a matter of speaking, yes. BUT, there are a few rules to follow so that you don't jeopardize the integrity of your blog and the content you've got indexed with search engines. Rules for Recycling Blog Posts Be Creative! There are many ways to draw attention to older articles, such as; Continue Reading
Understanding TikTok
The writing was on the wall over a year ago that Tik Tok was the social media channel to watch, and it wasn't long before businesses started testing the marketing waters with arguably the most downloaded app today. If you haven't taken the leap into this video-driven platform yet, here is some simple advice so that understanding TikTok basics isn't a barrier for you. Now, get ready to dive Continue Reading